Outbrain Information Reviews & Insights

Score5 out of 10

37 Reviews and Ratings

Community insights

TrustRadius Insights for Outbrain are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-Friendly Interface: Several users have found Outbrain's user interface to be easy and simple to use, allowing for quick campaign creation. They appreciate the straightforward navigation within the platform, resulting in a smooth overall experience. With minimal learning curve involved, users can easily navigate through the clean and intuitive dashboard.

Cost Savings: Some users have noted that Outbrain's CPCs are comparatively lower when compared to other Social Native platforms. This has led to potential cost savings for these users, making Outbrain an affordable option for their advertising needs.

Quality Traffic Generation: Despite initial concerns about native ads being spammy, many users have been pleasantly surprised by the decent quality of traffic generated through Outbrain's platform. They appreciate that Outbrain's comprehensive distribution network allows them to reach outlets frequented by their target audience but would otherwise be difficult to target. This additional reach helps increase visibility in the marketplace and provides valuable exposure to their content.

Outbrain Reviews

4 Reviews

InformationPublishing2Computer Games1Media Production1

Worst customer support ever

Rating: 1 out of 10

Incentivized

March 25, 2022

Use Cases and Deployment Scope

I run the Berlin Magazine online newspaper. My bad experience is about customer support. Outbrain is creating a code problem on our site. We cannot click on any internal links to our articles or banners. We have been asking customer support for help for two weeks. They reply every three days, ignore emails, ask to send screenshots even when they have already been sent. There is no respect for a customer, after two weeks we are already at the third time that we have to write the same email describing the problem. Even sending a video of the problem they still don't respond. Never had such a bad experience with an online business.

Pros

among the worst customer services ever, answers after days without ever giving an answer
the widget can conflict with the site (I use a Wordpress)
customer service reachable only through a general email

Cons

costumer service

Likelihood to Recommend

We have been trying to contact customer service for two weeks about an issue that the Outbrain widget is causing on our site. You cannot click any internal link to an article, you cannot click on banners either. Our emails are only answered every now and then, always asking to describe the problem or sending screenshots that have already been sent. Most of the emails are completely ignored even though Streak confirms that they have been read. Our experience is bad, there are no other words.

Andrea D'Addio

Founder & CEO at Berlin Italian Communication UG (Publishing, 1-10 employees)

Vetted Review

1 year of experience

View profile

Outbrain - Low click cost with high revenues

Rating: 10 out of 10

Incentivized

September 21, 2020

Use Cases and Deployment Scope

Outbrain is a great find for our marketing campaigns when it comes to acquisition and brand awareness. The software is particularly used by the promotions & acquisition team to find new users and a very genuine cost per reach. The platforms bills on every clicks it achieves by promoting the campaign which ensures best use of marketing monies.

Pros

Variable CPC helps keep the cost low - too huge the inventory.
Multiple goal optimization to its best, in this platform.
Selective bidding on the publisher helps scale the campaign.

Cons

Sudden addition of new publisher in the campaign with high clicks hamper the campaign performance sometimes; there should be a check.
Event based conversion implementation is a bit challenge still.
Lack of account teams in the organization for Indian geo is another challenge.

Likelihood to Recommend

Outbrain is a great product to reach to the masses cost effectively with customizable content based on geo, keywords, etc. The platforms charges only on clicks and also optimizes towards the end goals of the campaign as decided before initiating the campaigns. The tools is a good driver of awareness and acquisition.

Verified User

Manager in Marketing (Computer Games company, 201-500 employees)

Vetted Review

3 years of experience

Outbrain: Too brainy for a simple outreach

Rating: 6 out of 10

Incentivized

January 21, 2019

Use Cases and Deployment Scope

My company, a news media, is looking for a platform to market our articles. We were previously using another content distribution platform but we're looking for a cheaper alternative due to weakening currency (IDR). Outbrain came as an alternative as it offered cheaper CPC than our previous choice. There were also other alternatives, but Outbrain is significantly more well-known and hence trusted in our view.

Pros

Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.

Cons

Confusing dashboard: I am used to using a content distribution platform similar to Outbrain, but I was honestly overwhelmed by the complexity of Outbrain's dashboard.
Difficulties in adding new contents: I don't know why but I often encountered an error message while adding a batch of new contents to the dashboard. The message basically said that the content violated Outbrain's terms and policies, despite them being safe (proven when it was considered okay when I input the content links one by one).
Blacklist and whitelist: The features are offered in Outbrain, but it is relatively difficult to set up as you really have to check the websites you want one by one. In my experience, Outbrain does not offer a group of similar websites in the whitelist recommendation. This will help a lot. For instance, a group of news media websites should be recommended to be whitelisted for a news company user.

Likelihood to Recommend

Outbrain is well suited when you have the time to deal with all of its features and complexities. It allows you to customize the content and where your content will be promoted, as well as having a more sophisticated targeting feature. However, for the user like me, who is used to a simpler dashboard, Outbrain can be a tad too overwhelming.

Verified User

Employee in Social Media (Media Production company, 51-200 employees)

Vetted Review

1 year of experience

Outbrain reaches a strong audience

Rating: 7 out of 10

Incentivized

May 6, 2016

Use Cases and Deployment Scope

Outbrain is used for one of our brands to promote global and local content.

Pros

Nice reporting
Wide range of publishers
Communicative support staff

Cons

More competitive click rates
Regional targeting options

Likelihood to Recommend

Verified User

Executive in Marketing (Publishing company, 51-200 employees)

Vetted Review

2 years of experience

Loading Reviews List....

Outbrain: Too brainy for a simple outreach

Rating: 6 out of 10

Incentivized

January 21, 2019

Use Cases and Deployment Scope

Pros

Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.

Cons

Confusing dashboard: I am used to using a content distribution platform similar to Outbrain, but I was honestly overwhelmed by the complexity of Outbrain's dashboard.
Difficulties in adding new contents: I don't know why but I often encountered an error message while adding a batch of new contents to the dashboard. The message basically said that the content violated Outbrain's terms and policies, despite them being safe (proven when it was considered okay when I input the content links one by one).
Blacklist and whitelist: The features are offered in Outbrain, but it is relatively difficult to set up as you really have to check the websites you want one by one. In my experience, Outbrain does not offer a group of similar websites in the whitelist recommendation. This will help a lot. For instance, a group of news media websites should be recommended to be whitelisted for a news company user.

Likelihood to Recommend

Verified User

Employee in Social Media (Media Production company, 51-200 employees)

Vetted Review

1 year of experience