MOAT Review
Pros
- Moat offers a number of granular metrics that you’re not be able to track with 3rd party ad servers.
- The interface of the platform is relatively easy to navigate and drill campaigns down to the placement level.
- Moat allows you to completely customize a report in any particular way you’d like to export.
Cons
- I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
- You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
- Video and display are in separate interfaces so you have to export separately and then consolidate into one report.
Return on Investment
- It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
- Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
- Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.
Other Software Used
Campaign Manager, Google Tag Manager, Google Analytics
