Moat has all the stats!
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
Moat Analytics is being used across the business team. We use it to see how campaigns have done/are doing for our clients. It allows us to hone in on interaction and touch rates and compare which ads performed better. Lastly, it gives us the opportunity to become smarter with our clients.
Pros
- Breaks down how well each creative has done in a campaign.
- Allows us to see the progress of a campaign through its time live.
- Can easily be organized to pull the data you're looking for.
- Can export into an excel doc to then dig deeper and format and look at data outside of Moat.
Cons
- Pull data in real time as you can only pull data from the prior day.
- Video metric would be helpful
Likelihood to Recommend
Moat Analytics is great when it comes to breaking down how creatives and total ad campaigns have performed. It gives us insight on what we can suggest to the client on what they can do better next time or continue to do that seemed to have attracted the most amount of interactions and clicks. Right now we do not use Moat for breaking down video metrics.
Vetted Review
1 year of experience