TrustRadius: an HG Insights company

OptiMonk

Score10 out of 10

9 Reviews and Ratings

What is OptiMonk?

OptiMonk is a powerful Onsite Retargeting platform designed to help users increase their website's conversion rate and capture more leads while recovering lost visits. This free website personalization platform offers various features that allow marketers to create personalized shopping experiences without any coding skills. With OptiMonk, you can launch embedded forms, popups, and other overlays that can effectively reduce cart abandonment or promote special offers.

One of the key benefits of OptiMonk is its pre-made templates selection that lets you set up your first personalization campaign within minutes, making it an ideal solution for Shopify stores or other e-commerce sites looking to get started with website personalization. Additionally, the software aims to boost the average order value and generate more substantial purchases for the same amount of traffic as well as turn new visitors into first-time buyers and existing customers into repeat buyers. You can also use OptiMonk to collect feedback from clients and improve satisfaction rates by analyzing answers. Overall, OptiMonk is a valuable tool for businesses wanting to grow their email/SMS list, reduce cart abandonment, enhance social sharing opportunities and ultimately increase sales on their websites.

Categories & Use Cases

Improve your CRO with OptiMonk

Use Cases and Deployment Scope

OptiMonk is very useful to collect email id from website visitors. These leads can then be targeted through various email marketing campaigns etc. The pop-ups are very interactive but do not disturb the user experience either.

Pros

  • Huge variety of pop up templates
  • Holiday themes templates such as Christmas, Thanksgiving etc.
  • Perfect time delay
  • Segmentation based on user journey

Cons

  • The user interface crashes sometimes
  • If we have more than 5000 impressions, then we will have to take a paid plan. This might not be feasible for small businesses
  • It would be great if they offer email marketing services too

Most Important Features

  • Huge collection of pop-ups
  • Customer segmentation
  • A/B testing

Return on Investment

  • It has helped us convert leads into subscribers
  • It makes the overall user experience much better
  • It has helped us optimise our advertising spends

Alternatives Considered

SmartrMail

Other Software Used

Google Sheets, Google Drive, Google Search Console, Google Meet, Microsoft 365, Microsoft Teams, Skype