TrustRadius: an HG Insights company

OptiMonk

Score10 out of 10

9 Reviews and Ratings

What is OptiMonk?

OptiMonk is a powerful Onsite Retargeting platform designed to help users increase their website's conversion rate and capture more leads while recovering lost visits. This free website personalization platform offers various features that allow marketers to create personalized shopping experiences without any coding skills. With OptiMonk, you can launch embedded forms, popups, and other overlays that can effectively reduce cart abandonment or promote special offers.

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Categories & Use Cases

Product Demos

Improve your CRO with OptiMonk

Use Cases and Deployment Scope

OptiMonk is very useful to collect email id from website visitors. These leads can then be targeted through various email marketing campaigns etc. The pop-ups are very interactive but do not disturb the user experience either.

Pros

  • Huge variety of pop up templates
  • Holiday themes templates such as Christmas, Thanksgiving etc.
  • Perfect time delay
  • Segmentation based on user journey

Cons

  • The user interface crashes sometimes
  • If we have more than 5000 impressions, then we will have to take a paid plan. This might not be feasible for small businesses
  • It would be great if they offer email marketing services too

Most Important Features

  • Huge collection of pop-ups
  • Customer segmentation
  • A/B testing

Return on Investment

  • It has helped us convert leads into subscribers
  • It makes the overall user experience much better
  • It has helped us optimise our advertising spends

Alternatives Considered

SmartrMail

Other Software Used

Google Sheets, Google Drive, Google Search Console, Google Meet, Microsoft 365, Microsoft Teams, Skype