We use Optimizely to test new ideas before dedicating resources to fully develop them. We also use Optimizely to test anything we think of that could help increase conversions.
Pros
A/b/n testing
User friendly WYSIWYG editor
Live and post test analysis
Cons
Better support for complicated page types that don't currently work well within the WYSIWYG editor
in-platform UX is a little confusing to navigate
More features could be available a la carte instead of locked within higher tiers
Likelihood to Recommend
Great for any level of testing, it's not cheap so I guess the only scenario where I wouldn't recommend Optimizely is when the cost can't be recouped by the anticipated conversion gain.
VU
Verified User
Manager in Marketing (Facilities Services company, 10,001+ employees)
Our marketing team uses Optimizely to A/B test landing pages. It's a great tool to test things like buttons, taglines, images. etc. It's very easy to use and gives you really good data on how your different site variations compare. I would recommend it to any marketing staff who controls a website or landing pages.
Pros
A/B tests
Analytics
Conversion Rate Domain expertise (lots of helpful info)
Cons
Page customization
Pricing is pretty high
Sometimes it can be a little buggy in preview mode
Likelihood to Recommend
Optimizely is great if you use landing pages for signups. Their A/B testing will help you optimize workflows and improve your conversion rates. If you're a marketer responsible for signups, you'll want a tool like this. You can easily set up a test to see which feature converts better. Very simple to use. But if you're using something like Instapage which already has A/B testing built in, it's not worth paying for a product like Optimizely.
VU
Verified User
Director in Marketing (Staffing and Recruiting company, 11-50 employees)
