What is Equifax Data-Driven Marketing?

Equifax Data-Driven Marketing (Datalicious OptimaHub) is a marketing solution offered by Equifax Inc. that leverages advanced data and analytics to assist businesses in making informed and targeted marketing decisions. According to the vendor, this solution is suitable for companies of all sizes, from small businesses to large enterprises, and is utilized by marketing and advertising professionals, financial services institutions, retailers and e-commerce businesses, automotive companies, and securities and brokerage firms. Equifax Data-Driven Marketing (Datalicious OptimaHub) provides a range of features and insights to optimize marketing campaigns, understand customer behavior, and identify market trends.

Naveen Gagadam View profile

Oracle E-Business Suite Technical/Functional Analyst in Information Technology at Select Medical (10,001+ employees employees)

Use Cases and Deployment Scope

This digital marketing solution is designed to help find the right customers for our brand. Some key features are Audience, identification, market trends, finding and researching new prospects in terms of regions, markets, and even target audience.

Pros

Finding target markets
Find target audience
Find new geographical locations
target Demographics

Cons

Sometimes working with large days sets can be cumbersome
Intermittent performance issues
Needs to be more scalable for a wide range of cloud service providers

Most Important Features

improvement in the time it takes to deliver client data
Launch new projects for customers faster and start building purchasing pathways quicker.
Ability to do analytics in near-real time

Return on Investment

Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information
The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value
Optimahub provides low cost, easy to use data analytics and visualizations

Alternatives Considered

People Pattern, Audiense and Affinio

Other Software Used

Amazon S3 Glacier, Amazon Redshift, Microsoft 365 (formerly Office 365)

Equifax Data-Driven Marketing

What is Equifax Data-Driven Marketing?

Categories & Use Cases