TrustRadius: an HG Insights company

OpenX

Score1 out of 10

30 Reviews and Ratings

Get a Demo

What is OpenX?

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features OpenX has to offer, as determined by TrustRadius' reviewers.
Based on 30 ratings of OpenX's features
View all features

Top Performing Features

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.5

  • Sequence targeting

    Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

    Category average: 6.2

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7

Areas for Improvement

  • Ad conversion tracking

    Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

    Category average: 6.8

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

    Category average: 6.4

  • Ad dashboards

    Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

    Category average: 6.1

Reviews

What users are saying about OpenX.
View all reviews

All around programmatic player

Incentivized
Gabriela BandView profile
Sales Specialist in Sales at Ogilvy (10,001+ employees employees)

Pros

  • A lot of data points to optimize sent on the bid request.
  • Good coverage on desktop and mobile app.
  • Very good reporting filters on the platform.

Cons

  • The Support team is a bit slow to respond.
  • The platform is not very reliable.
  • Prices on the exchange are a bit high compared to the competition.

Return on Investment

  • Prices are high on the exchange, diminishing ROI.
  • We expanded the reach and increased budgets, improving ROI.
  • We did some co-marketing events together, decreasing fixed costs.

Alternatives Considered

MoPub

Great Reporting Software

Incentivized
Cassidy EbertView profile
Client Services Manager in Sales at SourceMedia (501-1000 employees employees)

Pros

  • Customizes reports
  • Gives detailed and accurate information
  • Is simple to use

Cons

  • Could provide full reporting information

Return on Investment

  • Saves time
  • Saves Money
  • Makes clients happy

Alternatives Considered

Sailthru

Omnichannel exchange

Incentivized
Verified User
Manager in Sales (51-200 employees employees)

Pros

  • Their reporting API is very complete
  • A lot of video inventory
  • Good customer service

Cons

  • Not a lot of inventory outside North America.
  • Prices are a bit high across the platform.
  • We have found discrepancies on how impressions are counted on their platfrom and our systems.

Return on Investment

  • We have been able to expand our reach, improving ROI.
  • We have had high CPMs, offsetting, and lowering our margin.
  • We have partnered on fraud tools, reducing costs.

Alternatives Considered

Basis DSP and Smaato

Vast network of inventory!

Incentivized
Verified User
Director in Sales (201-500 employees employees)

Pros

  • Lots of volume and cheap.
  • Strong in geos that are hard to reach, specifically APAC.
  • Some premium publishers that are only on their exchange.

Cons

  • Bad customer support. Account managers change every 3-4 months.
  • A lot of fraudulent activity on the exchange. Not enough anti-fraud filters.
  • Some technical issues with clearing impressions have happened with them.

Return on Investment

  • We have been able to scale campaigns profitably.
  • We have been able to get access to very good inventory for cheap.
  • We have had fraudulent issues that set us back with refunds we needed to give back to advertisers.

Alternatives Considered

MoPub, AppLovin, Smaato, SmartyAds SSP and Vungle

Open X for easier channel management and better ROI

J C Mullally
Associate Content Producer in Professional Services at WebMD (1001-5000 employees employees)

Pros

  • Ease of use
  • Flexibility
  • Good interface
  • Good customer service

Cons

  • User manual
  • A quick get start manual online would help

Return on Investment

  • Faster lead conversion
  • A more robust website
  • More product purchases through contextualized ads
  • Better click through on ads because they were contextualized

Usability

Related Products

Products similar to OpenX that may also meet your needs.
All comparisons
Google Campaign Manager 360
CompareLearn more
Equativ
CompareLearn more
Basis DSP
CompareLearn more
Adobe Advertising Cloud
CompareLearn more
Right Media Exchange, discontinued, now part of Verizon Media
CompareLearn more
AppNexus
CompareLearn more
Verizon Media Publisher Platform, discontinued
CompareLearn more
Zedo
CompareLearn more