#1 most frequent
United States of America
15.3%1,630 installations of 10,620
What is OpenCart?
OpenCart is an open-source eCommerce platform. It features support for unlimited categories and products, multiple currencies and languages, shipping, payments, and mobile access.
Categories & Use Cases
Media
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Screenshot of the dashboard
Top Performing Features
Product catalog & listings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
Category average: 8.4
CMS
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.
Category average: 7.3
Mobile storefront
Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.
Category average: 7.9
Areas for Improvement
Abandoned cart recovery
Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.
Category average: 7.6
Personalized recommendations
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
Category average: 7
SEO
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.7
Who Buys & Uses OpenCart
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
7.9%836 installations of 10,620
#3 most frequent
Russian Federation
7.6%808 installations of 10,620
A great open-source e-commerce solution!
Pros
- The platform is free
- Plenty of extensions and third-party modules
- Highly customizable
- Open-source platform used by thousands stores worldwide
Cons
- Sometimes hard to customize
- Limited marketing features
- Lacks SEO functionalities
Return on Investment
- Global online presence
- Targeting new markets
- Selling products online
Alternatives Considered
PrestaShop
Other Software Used
PrestaShop, Adobe Photoshop, AutoCAD
OpenCart Is A Very Modern eCommerce Platform With Great Flexibility In Custom Functionality Potential
Pros
- OpenCart is well suited in cases where our eCommerce web development clients want a very specific design with very specific shopping cart functionalities.
- OpenCart is very flexible in its native ability to work with a wide variety of payment processors and payment gateways.
- OpenCart makes it both fast and easy to setup and configure a new shopping cart website, especially if you use one of the pre-made templates.
Cons
- OpenCart is not as as easy as Shopify or Web.com for business owners who are not tech savvy. Some reading and understanding of the technical documentation is necessary.
- OpenCart's support and documentation is not necessarily the easiest in the shopping cart industry, leaving some of it's users struggling some of the time.
- OpenCart's wholesale functionalities are not yet as fine-tuned as other shopping carts, a lot of custom-work might be needed for a wholesale eCommerce shopping cart, depending on functionalities needed.
Return on Investment
- OpenCart has had a strong positive impact in creating professional highly-customized eCommerce websites for our web design clients.
- OpenCart has improved our development time and somewhat automated our eCommerce setup and implementation.
- OpenCart allows us to edit and customize its source code and create custom modules and configurations to resell to the public at large.
Alternatives Considered
Magento Open Source and Shopify
Other Software Used
Adobe Premiere Pro, Adobe Flex, KeywordSpy
OpenCart is a decent software for smaller shops.
Pros
- OpenCart is open-source software, free to use. Free is always a plus for software.
- Good basic set of features that provides for a quick setup of a simple e-commerce website.
- Administration is fairly user-friendly and makes it easy for a non-technical user to find things.
Cons
- Many of the extensions available have some serious security issues.
- Extending OpenCart with the various extensions available, can actually start to add up, and I found many extensions were no longer being supported by their developers.
- Serious limitations for larger shops, and outdated themes/templates.
Return on Investment
- For my clients with smaller shop, OpenCart has been reliable and easy to work with.
- OpenCart has not been stable for very large shops, and has resulted in lost sales.
Alternatives Considered
WooCommerce
Other Software Used
Square Invoices, QuickBooks Premier, QuickBooks Online, FreshBooks, Evernote, OneDrive, Dropbox, OneNote, MediaFire, Google Cloud Storage, Facebook for Business, HubSpot, Wix, Weebly, Kissmetrics, Vertical Response, Hootsuite Free, Google Forms
OpenCart: easy, simple but I cannot recommended this e-commerce platform
Pros
- Easy setup and deployment.
- Follows MVCL structure which is easy to understand.
Cons
- It's a very buggy platform. Although OpenCart developers release new versions time to time after fixing bugs every version of OpenCart has a different type of bug.
- It should increase the security of the platform.
Return on Investment
- At the time of starting a business, OpenCart helped us with easy setup and catalog management. We have stared and deployed e-commerce sites very easily.
- The websites didn't look good at first (we modified later) and that impacted our business as our clients received a lot of orders.
Alternatives Considered
PrestaShop, WordPress, Magento Open Source, Shopify, WooCommerce, Wix and Squarespace
Other Software Used
Wix, Squarespace, Shopify, WooCommerce, PrestaShop, Magento Open Source
OpenCart - Best E-commerce Builder
Pros
- It uses an MVC module that is easy to learn.
- Can change features and build modules according to needs. Many modules are available on the internet, and you can purchase them and install in OpenCart
- You can integrate a number of different design themes to give your site its own distinctive look.
- Unlimited categories for products, which are easy to upload.
- Multiple Language support
- It's free
Cons
- Sometimes developer skill is required to work on admin module.
- Add-on modules are often necessary, and you need to purchase them separately
- Hard to update it to new versions, and it is constantly updating
- Though it is smooth to use, it works on a read-edit-delete system. Deleting data is very critical.
Return on Investment
- Clients loves the design which is easy to integrate to; you can integrate multiple themes.
- Overall user experience is good, so number of conversions is good.
Alternatives Considered
WooCommerce and Shopify
Other Software Used
Shopify, WooCommerce, ReviewTrackers, SmileBack, PowerReviews, BirdEye, AppReviewDesk, TrustYou, Trustpilot