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Olapic

Score6 out of 10

7 Reviews and Ratings

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What is Olapic?

Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was acquired by Monotype in 2016.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Olapic has to offer, as determined by TrustRadius' reviewers.
Based on 7 ratings of Olapic's features
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Top Performing Features

  • Network for content licensing/production

    Includes access to a database of content that can be licensed or a talent network for licensed content production.

    Category average: 7.3

  • Content automation

    Allows users to set up automated distribution, personalization and/or curation.

    Category average: 7.8

  • Content distribution

    Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

    Category average: 8.1

Areas for Improvement

  • Audience profiling and targeting

    Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

    Category average: 8

  • Approval workflows

    Allows users to lay out and track, in some cases automatically, workflows for content approval.

    Category average: 7.8

  • Closed-loop tracking and reporting

    Tracks the impact of content on the buyer’s/customer’s journey and ROI.

    Category average: 8.5

Reviews

What users are saying about Olapic.
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Olapic - UGC and Shopping

Incentivized
Timothy LakinView profile
Ecommerce Merchandising Manager in Corporate at Skechers Inc (10,001+ employees employees)

Pros

  • It allows for quick filtering of social content and an easy process to tag product to the content. This allows you to leverage external and internal Instagram content on the website
  • It ingests our catalog feed an allows for easy searching, which allows relatively easy processes both in tagging Insta content on our website and relating content to product on Instagram.
  • It's easy to create instances customized to content on our website using Olapic's widget builder tool. I've had very little problem generating great content and customizing it for several different brands' use.

Cons

  • So far we haven't leveraged their seeding program to generate more content, I'm not sure how well it would work.
  • Moderation can be somewhat tedious since our brand name is similar to words that generate unusable content on Insta, though Olapic does offer moderation services at an additional price to take away the false results.

Return on Investment

  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.

Alternatives Considered

Salesforce Commerce Cloud

Other Software Used

PowerReviews, Google Analytics, Brandify

Social Media Aggregator tool that offers big promises but falls short.

Incentivized
Verified User
Manager in Marketing (201-500 employees employees)

Pros

  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.

Cons

  • Olapic has rather aggressive sales practices, and isn't always respectful of potential customers' time.
  • Once signed up for Olapic, there is a noticeable drop-off in account support, sometimes making it difficult to get timely responses on troubleshooting issues. We experienced a lot of turnover with our Olapic account managers, and a lot of down time in between communications (1-2 weeks in some cases)
  • We purchased Olapic with the understanding that there was an off-the-shelf option for integrating our products into the Olapic widget so consumers could easily click off to our retail partners to shop if they were interested in a product tagged in user-generated content. This was not the case. We experienced a significant delay while the Olapic team experimented with workarounds to enable functionality they had indicated would be turnkey upon sign-up. Because of this, we've now had the tool for nearly a year and have not yet experienced full implementation or any ROI as anticipated.
  • When Facebook and Instagram changed their data security in Spring/Summer 2018, many of Olapic's components essentially "broke" and the team had to create workarounds within the platform that are not intuitive. The main area that was affected by the security updates was the ability to gain usage rights on consumer generated content. The current process for getting a piece of content approved for use is quite time consuming, so we unfortunately have a lot of great user generated content we are not allowed to use. As Olapic was developing workarounds in their platform, their tool experienced many problems, and our team was required to do extensive troubleshooting with the Olapic team to reconnect our accounts and be able to pull in content.
  • The Olapic software is not that intuitive to use, yet the Olapic team does not have adequate teaching resources available for customers.

Return on Investment

  • Olapic has negatively affected our internal workflow due to significant delays with implementation, and troubleshooting requiring internal resources
  • We have not been able to begin tracking ROI as we still do not have the tool fully implemented. Full implementation was proposed to take 2-3 months; however, it's been approx. 8 months and we still do not implementation of the tool.

Other Software Used

Meltwater Media Intelligence Platform, Google Analytics, Drupal, Bazaarvoice Conversations, Bronto Marketing Platform

Great UGC Collaboration tool

Incentivized
Verified User
Project Manager in Marketing (201-500 employees employees)

Pros

  • Allows you to tag new content.
  • Keeps track of mentions and consent to repurpose content for a brand.
  • Provides insights and trends based on social performance.

Cons

  • There sometimes are glitches within the system that disrupt the feeds that we monitor and report on.

Return on Investment

  • It streamlines the social media process and creates a less manual, and more automated experience.

Other Software Used

Rival IQ

Olapic is an excellent solution for a niche need.

Incentivized
Verified User
Analyst in Marketing (10,001+ employees employees)

Pros

  • Very easy and seamless back-end experience to curate and tag photos. I've never used a product that comes close to Olapic in terms of the niche need of curating and displaying photos in eCommerce.
  • Great client success team who takes in feedback to the product team.
  • Flexibility of options to display the photos on various widget styles.

Cons

  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.

Return on Investment

  • Increased engagement on website and app
  • Attribution to eCommerce revenue

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