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Oktopost

Score9 out of 10

40 Reviews and Ratings

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What is Oktopost?

Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing.

Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and prove ROI.

Integrating natively with all major marketing automation and CRM platforms, Oktopost helps leverage social data to improve customer experience and drive revenue growth.

Categories & Use Cases

Media

Screenshot of Social BI
Screenshot of Calendar
Screenshot of Post Console
Screenshot of Employee Advocacy
Screenshot of Streams
Screenshot of Inbox
Screenshot of Content Discovery
Screenshot of Media Library

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Screenshot of Social BI

Reviews

What users are saying about Oktopost.
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Best Social Media platform

Verified User
Program Manager in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

In our organization we use Oktopost as a social media hub, not just to create post for the employees but also in a more strategical way in order to create our own advocates. We also use it to track all the paid advertising interactions with our company, not only for the organic posts, but also for the paid ROI.

Pros

  • Track interactions in SM
  • Schedule SM Post
  • Analytics of every SM
  • Analytics of every advocate or employee

Cons

  • The pricing
  • Sometimes is difficult to use
  • The integrations with paid platforms

Return on Investment

  • I don´t see any negative impact
  • Have more visibility
  • More people using SM as a channel
  • More quality on the SM posts

Usability

Alternatives Considered

DSMN8 - The Employee Advocacy Platform, Hootsuite and B2BSprout Suite

Other Software Used

Adobe Marketo Engage, Demandbase One, LinkedIn Marketing Solutions

Spread your company stories across the Social media.

Incentivized
Verified User
Consultant in Customer Service (201-500 employees employees)

Use Cases and Deployment Scope

We use Oktopost to share my company posts on Linkedin. I have access to a board with already prepared posts, and I share them on LinkedIn, choosing a "share now" or a "pick up date and time" or a very nice feature called "automagically share." This is very useful to share my company stories with the audience.

Pros

  • Quick sharing.
  • Pick a date when you want the story will be posted.
  • Very easy to use.

Cons

  • Tagging limitations.
  • Missing functionality.
  • Archive or delete obsolete messages.

Return on Investment

  • More visibility of company messages.
  • My company new features can reach huge audience.
  • Improve my visibility on the B2B social media.

Usability

Other Software Used

Vitally, Gong, Intercom

Very user friendly tool.

Incentivized
Verified User
Manager in Customer Service (51-200 employees employees)

Use Cases and Deployment Scope

I was trying to find a tool to fully manage and optimize social media to drive my business forward in a scalable and measurable way. The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I could manage all my social media across all channels and I can easily track my pieces of content.

Pros

  • Support is very efficient.
  • The tool is user friendly.
  • The campaign focus is excellent.

Cons

  • The set of the functionalities is relatively standard.

Most Important Features

  • The comprehensive dashboard.

Return on Investment

  • I don't have it measured.

Other Software Used

Freshdesk Contact Center (Formerly Freshcaller), Freshdesk Messaging (Formerly Freshchat), Freshworks CRM (formerly Freshsales)

A Simple, Feature-Rich Social Media Posting Tool

Incentivized
Miles SzkodaView profile
Web Content Specialist in Marketing at VertMarkets, Inc. (51-200 employees employees)

Pros

  • Oktopost has a great interface for publishing posts, allowing you to select multiple social media profiles and easily schedule a message across all of them.
  • Oktopost tracks your performance and has an automated tool that will schedule posts for you based on when past posts performed best and it works pretty well.
  • I like the ability to create multiple campaigns easily and quickly. The whole interface is very simple to use and streamlined.

Cons

  • I think the interface navigation could use some better explanation of what everything is, but it is still easy to use once you are used to it.
  • There aren't a ton of issues I've had with Oktopost. It really does what I needed it to do.

Return on Investment

  • Oktopost has saved our editors a lot of time. They can post something to one site or batch schedule multiple posts to multiple sites at one time and Oktopost handles everything really well.
  • We're better able to track performance of our Social Media posts and how they perform with Oktopost.

Alternatives Considered

Hootsuite Pro

Other Software Used

ON24, Joomla!, WordPress, Yoast Wordpress SEO Plugins

It's OK to Post with OKTOPOST

Incentivized
Wendy PerilliView profile
Vice President, Corporate Marketing in Corporate at Druva (201-500 employees employees)

Pros

  • Deep analytics to help you know the impact being made in social
  • Integrations with marketo to know when a social touch converts to a lead
  • Simple way to communicate social pushes to the employees and partners to help get the word out there.

Cons

  • Not really an issue with Oktopost, but would be nice if linkedIn opened their API to allow us to measure the impact of linkedIn posts via social.

Return on Investment

  • hard to tell at this point, only deployed it one month ago.

Alternatives Considered

GaggleAMP Amplify

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