TrustRadius: an HG Insights company

Nozzle

Score10 out of 10

17 Reviews and Ratings

Get a Demo

What is Nozzle?

Nozzle is a SERP monitoring software that collects ranking data for target keywords and organizes it into dashboards, where the user can see everything from overarching trends to highly granular data.

On every dashboard, users can segment ranking data in whatever way suits a particular strategy: analyze featured snippets, People Also Ask boxes, paid ads, listings containing reviews or images, and so on. Likewise, Nozzle lets the user assign keywords to keyword groups for maximum organizational capability.

Nozzle’s dashboards are specialized for different tasks. Get an overview of a brand’s performance; analyze rankings by segment, keyword group, URL, or specific keywords; discover and monitor all your SERP competitors; and analyze a single keyword with the help of a snapshot of the SERP, overlaid metrics, and historical comparison tools.

Nozzle can track keywords on any desired schedule, monitoring an entire brand (including social profiles and YouTube channels), and unlimited competitor tracking for keywords.

In a nutshell, Nozzle is designed to provide pure rank tracking power.

Categories & Use Cases

Media

Nozzle Vision
Flexible Schedule
Competitive Share of Voice Analysis
People Also Ask Dashboard

1 / 4

Key Features

Learn about the best (and worst!) features Nozzle has to offer, as determined by TrustRadius' reviewers.
Based on 17 ratings of Nozzle's features
View all features

Top Performing Features

  • SERP ranking tracking

    The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

    Category average: 8.3

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.8

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

Areas for Improvement

  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.

    Category average: 8.9

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

  • Task management

    Users can track and manage the tasks associated with SEO.

    Category average: 7.3

Reviews

What users are saying about Nozzle.
View all reviews

Nozzle is Fantastic!

Incentivized
Conrad Ayunon
Founder in Marketing at Conrad Consulting (11-50 employees employees)

Use Cases and Deployment Scope

The solution is fantastic and customer service is even better! With the detail and nuance that Nozzle gives, it makes all other solutions look basic and amateurish. The SEP data that this solution provides is wide, allowing you to sleuth competitor information that was previously invisible. PLUS - more surprisingly - is the incredible customer support. The developers and client services are willing to bend over backward for you and demonstrate that this solution is well-supported and in it for the long haul. This is a high trust SaaS which is very rare in the SEO community. Highly recommended and leaves all other rank trackers out there in the dust. And, the pricing is very affordable, and the value is even better since no other rank tracker comes close to the fidelity of this solution. I would know as I've been in SEO for about 12 years now.

Pros

  • Rank tracking
  • Customer Service
  • Competitor data collection

Cons

  • UI

Return on Investment

  • Incredible return on investment
  • Amazing data from rank tracking
  • History of SERPS

Alternatives Considered

Whitespark Local Rank Tracker

Other Software Used

Asana, GoLogin, Time Doctor

Incredible Insights to SERP positions delivered in a Beautiful UI that delivers understanding of the keyword data.

Incentivized
David C. JewellView profile
Executive Director in Professional Services at Jewell Fine Art (1-10 employees employees)

Use Cases and Deployment Scope

We use Nozzle to extract data automatically from within the Google SERP database. This overcomes problems of data extraction usually hidden by Google to the end-user but exposed clearly by Nozzle in its services to us. We can gain huge leverage on the data which positions us ahead of the competition within our digital agency B2B client projects.

Pros

  • It extracts accurate SERP positions of keywords.
  • It can track positions of phrases daily up/down in the Google index.
  • It can advise by data extraction and color-coding the necessary focus for increasing SERP positions.

Cons

  • Further segregation of Schema types reverse engineering.
  • Keyword phrase difficulty scores.

Most Important Features

  • Accuracy.
  • Speed.
  • Data reliability over time.

Return on Investment

  • Increased ROI of time decisions.
  • Client joy of user interface.

Alternatives Considered

SERPWoo, Serpstat and Ubersuggest

Other Software Used

SERPWoo, Serpstat, Ubersuggest

SEO for Data Geeks

Paulo Faustino
Project Manager in Sales at Modulus Web Design (11-50 employees employees)

Use Cases and Deployment Scope

I've used multiple SEO-related tools and still use more than one, but Nozzle takes the top [spot] when diving into data. With Nozzle and its simple project onboarding, we can quickly collect a ton of data that Nozzle then allows us to overview promptly. With just a few clicks, we can drill into the finer details of the collected data to identify strengths and faults, allowing us to adapt the SEO strategy.

Pros

  • Keyword tracking, with history and print screens of the results as [shown] in the SE's
  • Data collections and tools to drill into the data
  • Onboarding is extremely simple
  • Segmentation of brands, assets, and competitors

Cons

  • The UI could use some attention.
  • Feature-wise, it already has a promising roadmap; it's just a matter of time.

Most Important Features

  • Data collection
  • Rank tracking
  • Data drilling

Return on Investment

  • Great ROI
  • Improvement workflow
  • Better decision making

A great way to track your search engine rankings

Brad WoodardView profile
President in Corporate at Tailwind Studios (1-10 employees employees)

Use Cases and Deployment Scope

We use Nozzle to track our keyword rankings on search engines. We have used other programs such as Serpstat but this by far is the easiest to use and gives the most relevant and accurate information. This allows us to shape our website content and identify areas for improvement. We can set it to check rankings month, daily, weekly which gives flexibility that other applications don't provide. A useful feature is we can monitor competitors at no additional charge which is a great benefit.

Pros

  • Check stats as frequently as you want (such as Daily or monthly).
  • Show an overview of your rank performance.
  • Lets you check competitors at no extra cost.

Cons

  • The must click on an email to login is annoying as it can take a few minutes to get the email.
  • The learning curve can be tough.

Most Important Features

  • Complete overview of our websites and ranking stats.
  • Ability to make some keywords track daily.

Return on Investment

  • Allows us to see how our SEO efforts are improving our rankings.

Alternatives Considered

Pro Rank Tracker

Other Software Used

Semrush, Ahrefs, Acronis Cyber Protect Home Office (formerly Acronis True Image)

Nozzle the data powerhouse

Cenk ErtkView profile
Accountant in Finance and Accounting at Simpelo (1-10 employees employees)

Pros

  • Local rank tracking.
  • Competitor tracking.
  • Data studio api connection.

Cons

  • Google search console import.
  • Local seo dashboard.
  • No login with password possible .thats a no go.

Most Important Features

  • Competitor tracking.
  • Local rank tracking
  • Video tracking

Return on Investment

  • Higher rankings
  • Seo optimization
  • Competitor analysis

Other Software Used

SEO PowerSuite