What is Netcore Cloud?

Netcore Cloud’s Customer Engagement & Experience platform (formerly known as Netcore Smartech) is presented as a one-stop growth platform that enables marketers, growth, and product managers to drive conversations with customers across multiple touchpoints.

Backed by AI/ML, Netcore Cloud enables website and mobile app brands to fuel omnichannel growth. The platform offers:

- Actionable unified customer profiles by stitching user data from both online and offline channels.

- Data analysis backed by ML that helps automate the delivery of personalized multichannel campaigns to the right user segments at the right time with real-time reporting and product analytics.

- AI-led recommendation engine for users to discover relevant products and further personalize the experience across every stage of the user journey.

- A no-code platform to add speed and agility, and to create product experiences that engage, convert and retain users.

The vendor states Netcore Cloud serves over 5000 clients spread across 18 countries, including brands like Canon, Puma, Crocs, Hamley’s, The Body Shop, Standard Chartered, Pizza Hut, Sendo, Mobile Premier League, BYJU’S, and McDonald’s who use Netcore Cloud to power their customer acquisition, engagement, and retention goals. Netcore boasts over 20 years of experience and a global presence across Asia, Europe, and the USA.

Categories & Use Cases

Media

Insights to fuel customer engagement strategies

Gather user data from multiple channels (both offline and online) and create actionable unified customer profiles on our Customer Data platform

1 / 5

Verified User

Manager in Customer Service (11-50 employees employees)

Use Cases and Deployment Scope

We were using this platform for launching email campaigns and newsletters to share news and articles of our upcoming apps and its library to ensure our customers know about the same which will bring traffic to us. Apart from email campaigns, we also used this for its great tracking ability of the campaigns, emails opens, clicks, A/B testing, etc. We also tested dynamic content in the email body and triggered drip sequences.

Pros

Email campaigns
Campaign tracking and reports
A/B testing
Dynamic content

Cons

Creation of new email campaigns
Integrations

Return on Investment

Email campaign tracking
Nurturing
Newsletters open and click rates

Alternatives Considered

Mailchimp

Verified User

Engineer in Information Technology (51-200 employees employees)

Pros

Increase in the number of customers as the conversion of users is increasing.
Strategically targeting customers according to their taste.
Deliver instant SMS, emails etc. which is great.
Single click analytic reports.

Cons

It can be tricky while creating campaigns.
You will need proper training to utilize the program efficiently.

Return on Investment

Increase in revenue.
Cost reduction.
Lead generation, gaining new customer, retaining old customers.
Brand and campaigns promotions easily and effectively.

Alternatives Considered

SendinBlue

Other Software Used

SendinBlue, Dropbox

Verified User

Employee in Information Technology (51-200 employees employees)

Pros

Multiple features like API, Social media integration, Campaign management, Scheduling Campaigns, Lead Management, Data analytics, Google Apps integration etc. helps for the growth of a business.
Email Integration, SMS Integration also connects us with customers on one to one basis.
All marketing solution on one platform makes it more useful, we do not have to log in to multiple dashboards for marketing.
It's a cloud-based product and can be accessed from anywhere at any time.

Cons

Need a mobile app too, so that we can access it easily. It is only cloud-based.
Costly.

Return on Investment

Customer engagement with multiple options of marketing like mailing, SMS, voice etc. and social media integration.
Proper analytics of targeted customers.