#1 most frequent
United States of America
61.5%104 installations of 169
What is Net-Results?
Net-Results is a marketing automation solution that features segment-driven approaches to lead management and marketing automation. Some key features include support for A/B email testing, drag & drop landing pages, CRM integrations, and automated marketing workflows.
Categories & Use Cases
Media
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Screenshot of Advanced nurturing campaigns
Top Performing Features
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.6
Lead nurturing automation
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
Category average: 8.7
Areas for Improvement
Custom reports
Users can create custom reports.
Category average: 7.1
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8
Data quality management
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
Category average: 7.3
Who Buys & Uses Net-Results
#2 most frequent
Slovenia
6.5%11 installations of 169
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
5.9%10 installations of 169
Simple, helpful and just what we needed
Pros
- Support
- Implementing features we need
- Ease of use
Cons
- Smaller company
- Not everything you expect is built yet
Return on Investment
- It is much more cost effective than our previous solution
- There isn't as much frustration with creating an email campaign or getting help with the product, as in the past
Other Software Used
Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Cvent Event Management, CrowdCompass
A Powerful and Flexible Platform
Pros
- Visibility - Net-Results provides an excellent view into the current state of our prospects. We can understand how prospects are engaging with our assets, create detailed segments, and track prospects through the different stages of our nurturing campaigns.
- Responsive email design - Net-Results has an excellent drag and drop email builder that uses responsive email designs. It is the easiest email builder I've ever used and the emails look great on both desktop and phones.
- Support - Obviously support is not a product feature, but it is one of the most important aspects to consider when choosing solutions. Net-Results in the front of the pack when it comes to support. Their support team is intelligent, responsive, and is able to provide a resolution often in only one or two emails.
- Campaign flexibility - There is a great deal of flexibility when it comes to structuring campaigns. Between segmentation and logical branching Net-Results is able to execute campaigns just as you envision them. They've done a nice job making the campaign complexity scalable, allowing simple campaigns to be created with ease.
Cons
- Dashboard customization - Net-Results has quite a few different dashboards to monitor different areas of the application. It would be great if they gave the user the ability to create a single consolidated dashboard that only contained the visualizations they were interested in.
- Alert email customization - Email alerts follow a standardized format. I would love to be able to use their awesome drag and drop email builder to build alert emails that get sent to our internal team.
Return on Investment
- Stronger re-engagement rates - The buy cycle for our product can be very long. Net-Results helps us keep in touch with prospects that may have gone cold.
- Better asset utilization - Net-Results helps us drive continuous utilization of our assets.
- Efficiency - The automation Net-Results has provided means we can focus on other tasks, like creating new assets or building new partnerships.
Most customizable marketing automation solution available
Pros
- Customization: No other marketing automation software company was willing to work with our website developer to build custom APIs that automatically create lists and manage their membership through user website activity.
- Nurturing campaigns: Automatically follow up with users who click emails, visit certain pages, complete forms, etc.
- Segmenting: Powerful engine for selecting groups or users based on wide range of criteria.
- Customer Support: Excellent, responsive immediately, friendly and smart!
Cons
- Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
- Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Return on Investment
- Our email open and click rates have increased as a result of our better ability to target the right audience.
- Our ability to track engagement has enabled us to improve content.
- We have seen an increase in the number of registrants per auction as a result of better marketing.
Easy to use and efficient!
Pros
- Segmentation: Very powerful either behavioural on our websites and nurturing campaigns or based on data from our CRM.
- Service & Support: Net-Results support team is very accessible and action-oriented.
- Price: For all those functionalities? No better price.
- Product enhancement: Updates with new useful features very often.
Cons
- Social Networks: We have today the equivalent of a buffer. But I heard that is gonna be enhanced very soon!
- A lack in materials (examples of use).
Return on Investment
- Time saved by salesteam: at least divided by 2!
- Lead management: I think we don't forget to communicate and follow any of our inbound leads anymore.
Usability
Net-Results makes marketing automation easy!
Pros
- Intuitive and easy to use.
- Excellent customer support: they respond immediately and know their product inside out.
- Exceptional metrics and reporting capabilities.
Cons
- Integration with CRM platforms other than Salesforce and SugarCRM.
Return on Investment
- More effective lead conversion.
- Improved visibility into marketing activities and the results thereof.
- Greater insight into website traffic.
