Mouseflow: The mouse you actually want in house
Rating: 8 out of 10
IncentivizedUse Cases and Deployment Scope
Mouseflow is currently being used by our Digital Marketing department to monitor multiple (6) brand websites. The information collected is used to monitor how our consumers are using our websites. Each of our brands has a different demographic, so Mouseflow provides us with the insight of what works for each brand's consumer group. This information is taken into consideration when we strategize future digital marketing campaigns. Additionally, as the web master, it helps me see what user interfaces need improvement. Before Mouseflow, we had zero transparency to how users were truly interacting with our website.
Pros
- Website Recordings: Mouseflow provides website recordings that have a wealth of information and are easy to navigate. I can see what a user is doing from start to finish and what issues may have arose. I can even see a variety of variables including click-rage, form interaction, and more. I especially enjoy that I can tag or download a recording for future use.
- Interface: The Mouseflow dashboard is set up with the user in mind. A left hand menu clearly outlines all of the features you can use. You just click a menu item once, and you can see all of the data you need. I use a number of online tools and Mouseflow is at the top of the list for ease of navigation.
- Setup: Adding the Mouseflow tracking code is pretty simple and straight forward. If you have a WordPress site, they have a plugin and if you need to add it by hand, the instructions are very simple. The dashboard also immediately recognizes when the code has been added.
Cons
- When first adding a new website to Mouseflow, I have encountered issues with receiving data. For example, I have one website that has 2 forms which are used fairly often. However, Mouseflow failed to recognize the forms automatically when I tried to add them for data collection. 4 months later, I was finally able to successfully add the forms.
- The tracking pixel isn't perfect. Some interactions that occur on the website, such as form submission, isn't able to be seen by Mouseflow. This means I am unable to successfully track conversions. Alternatively other actions, such as a person filtering products, IS seen as a form submission.
- It would be nice if the Mouseflow WordPress plugin was able to connect/recognize other frequently used plugins. For example, it would be easier to manage forms if the plugin could recognize Contact Form 7 data.
Likelihood to Recommend
If you are looking to see what users are doing on your website, Mouseflow is perfect for this. You will be able to visually see their interactions via the recording feature, you can track what they are clicking via the Heatmap, you can see workflow tunnels, and so much more. Mouseflow in combination with other analytic tools ensures you never have to guess what your users are doing or experiencing.
If you are looking for solid, numerical data, Mouseflow may not be the perfect solution. You can see numbers on a surface level, but you aren't able to drill down much. For example, you can see the numerical value of how many users you have in a specific country. Want the same data on a state level? You just get the color coded information.
If you are looking for solid, numerical data, Mouseflow may not be the perfect solution. You can see numbers on a surface level, but you aren't able to drill down much. For example, you can see the numerical value of how many users you have in a specific country. Want the same data on a state level? You just get the color coded information.
Vetted Review
2 years of experience