Mobile Optimizing for Customer Moments
Rating: 9 out of 10
Use Cases and Deployment Scope
Pros
- Excellent UI team for mobile friendly designs
- More robust technology that allows for desktop changes to flow naturally through to M&T with minimal updates
- Strong partnership and commitment for keeping the business' and customers' needs as the top priority
Cons
- Depending on how your site is built and maintained, there may be a different solution that will be a better option for your business and customer needs.
- At the end of the day, this is another layer that is added to your development plan and time to ensure updates work across multiple devices. Moovweb is really good about the turn-time for these updates, but there still needs to be the added QA step for M&T optimization per release.
Likelihood to Recommend
Depending on a site's structure, and a team's business flow, Moovweb could be a great fit for a business looking to optimize its desktop site for mobile and tablet devices. Given that more and more businesses are designing for "Mobile First" or at least making pages tap-friendly for tablet devices, there are cases where some businesses will find responsive or simplified designs as a good enough solution.
However, for a large portion of sites, a unique experience is needed for mobile and a different experience is needed for tablet. Customer moments are different, and a single site that simply "fits" onto a smaller screen really doesn't address the change in the customer moment. Moovweb is able to transform the desktop site into optimized sites that streamline the experience into what is most impactful to the customer in that moment, based on business logic and with minimal support.
After considering a responsive site, the Moovweb solution was the right choice for our business and for our customers, and the results are proving we made the right choice.
However, for a large portion of sites, a unique experience is needed for mobile and a different experience is needed for tablet. Customer moments are different, and a single site that simply "fits" onto a smaller screen really doesn't address the change in the customer moment. Moovweb is able to transform the desktop site into optimized sites that streamline the experience into what is most impactful to the customer in that moment, based on business logic and with minimal support.
After considering a responsive site, the Moovweb solution was the right choice for our business and for our customers, and the results are proving we made the right choice.