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Microsoft Advertising

Score7.6 out of 10

148 Reviews and Ratings

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What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Microsoft Advertising has to offer, as determined by TrustRadius' reviewers.
Based on 148 ratings of Microsoft Advertising's features
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Top Performing Features

  • Ad deployment

    Allows users to quickly and easily deploy new ad campaigns from within the tool.

    Category average: 5.6

  • Ad campaign creation

    Allows users to programmatically create ads and build new campaigns within the tool.

    Category average: 5.1

  • Ad bidding

    Automated bidding based on budget parameters and the click or conversion likelihood of an ad.

    Category average: 6.7

Areas for Improvement

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 4.8

  • Sequence targeting

    Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

    Category average: 2

  • Social advertising

    Advertising on social media platforms like Facebook, LinkedIn, etc.

    Category average: 1.8