TrustRadius Insights for Metadata.io are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Users have found this product to be incredibly useful in a variety of use cases. One key use case is in the field of education, where teachers have used it to enhance their lessons and engage their students. With this product, teachers can create interactive presentations and multimedia content that captivate their students' attention and make learning more enjoyable. Students are able to actively participate in the lesson by interacting with the content, answering quizzes, and completing activities. This interactive approach has proven to be highly effective in improving knowledge retention and overall academic performance.
Another important use case for this product is in the business world. Professionals from different industries have utilized this product to create impressive presentations for clients, colleagues, and stakeholders. The product offers a wide range of customizable templates, graphics, and animations that allow users to create visually appealing slideshows that effectively communicate their ideas and messages. The ability to add multimedia elements such as images, videos, and audio has made these presentations more engaging and impactful. Users have reported positive feedback from their audiences, noting that the visual appeal and interactivity of the presentations have helped them effectively convey complex information and facilitate better understanding.
In addition to education and business applications, this product has also been used for personal purposes. Many individuals have utilized it to create beautiful photo slideshows for special occasions such as weddings, birthdays, and vacations. The product's user-friendly interface allows even those with limited design skills to create professional-looking slideshows with ease. Users have appreciated the extensive library of pre-designed templates and themes that provide them with a starting point for their creations. They have also praised the intuitive editing tools that enable them to customize every aspect of their slideshows according to their preferences.
Overall, users of this product have found it valuable across various domains including education, business, and personal use. Its ability to create interactive, visually appealing presentations has significantly improved engagement, communication, and learning outcomes for educators, professionals, and individuals alike.
Metadata.io manages a significant amount of our advertising spend. Their offer includes optimizing software and a specialized services team to help ensure we deliver quality ads to the right audiences. MD connects with our CRM which allows for easy bottom-of-funnel tracking and performance. I'm able to save a lot of time with the ability to duplicate campaigns, and it's the only way that allows for effective B2B targeting on Facebook.
Pros
Optimizing ad experiments.
Revenue performance tracking.
Audience building.
Cons
Better timing product updates when ad platforms release products.
Some limited ad formats.
Likelihood to Recommend
Any digital marketer is looking to improve ad effectiveness with limited internal headcount/team growth. Their professional services team is incredible, and the software performs just as sold for me. If you already have an agency running your ads, I don't think it makes sense to have both. I recommend one or the other.
VU
Verified User
Manager in Marketing (Computer Software company, 201-500 employees)
We use Metadata to run all our paid social campaigns (LinkedIn & Facebook ads). It's dramatically cut down the amount of time it's takes us to launch new campaigns, create ads, and optimize performance. We also are able to see how our paid social campaigns impact actually pipeline via the CRM integration. It's made it possible to know what the ROI and actual pipeline contributions. Before Metadata, this was not possible.
Pros
Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes.
Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM.
Attribution: see influenced & triggered opportunities/CW deals
Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process
Cons
Audience matching: there are great audience capabilities, but there are sometimes errors in matching ABM type audiences.
Likelihood to Recommend
if you launch new campaigns/ads on a weekly/bi-weekly basis, you will save soooo much time If you need help attributing pipeline, revenue, Metadata makes it easy If you have a small team and want to do large scale testing, Metadata makes that possible
Metadata helps us with creating audiences, targeting them with ads, and enriching those conversions in our MA software. It can be used for target social, search, and display advertising and also helps optimize spend based on which ads and channels are performing best - whether you want to optimize to pipeline, MQLs, SQLs or whatever.
Pros
Optimized and highly target social advertising
Lead enrichment
ROI tracking
Cons
User experience could be a little bit better
Sometimes things don't work quite the way you want them to
If you're new to the platform, its easy to get lost in the system and not know what to do
Likelihood to Recommend
Metadata is excellent for B2B companies that know their target audience and need to test and optimize performance to get leads. They also have a wonderful support team, so it could be the right choice if you're marketing team is short handed. I would not use Metadata for B2C products and services.
VU
Verified User
Employee in Marketing (Computer Software company, 51-200 employees)
Although I don't have much recent experience with the tool, We have a very large Techstack and Metadata is certainly one of the tops in terms of customer success and support. They are extremely responsive to any needs that have come up in the past. The interface is also very simple to use and navigate.
Pros
Audience creation functionality.
Top-tier support.
Pricing is competitive and affordable.
Cons
The bidding section is confusing.
Creating and organizing campaigns is not as easy as other software.
I wish I could build more complex logic into audience segmentation (like you can in Marketo).
Likelihood to Recommend
From what I recall, a few years back, the onboarding experience was very smooth. Our CSM has been exceptionally knowledgeable and helpful. She's very responsive, well-organized, and on top of her game. Once you have that ICP in Metadata, it's really easy to target this audience with experiments across channels-and you can have your campaigns up and running asap.
VU
Verified User
Account Manager in Customer Service (Computer Software company, 201-500 employees)
Metadata.io lets us see full cycle lead-to-opp revenue reporting so we can understand how Marketing generates money for the business and get away from top of funnel vanity metrics like number of clicks and landing page conversions. Metadata.io provides a B2B targeting layer on top of social networks (Facebook & LinkedIn) that helps us serve ads to the right audiences.
Pros
Paid Advertising Revenue Reporting
B2B Audiences for Traditionally B2C Advertising Platforms
Automated Budget and Spend Optimization
Cons
Cleaner campaign build structure in native platforms
Edit campaigns in platform rather than relaunch
Likelihood to Recommend
Metadata.io is great for B2B companies with a large budget and a high number of advertising experiments. The auto-optimizer works very well and can save you hundreds of hours of tweaking and tinkering with campaigns in the native platforms.
We use Metadata to (i) find and syndicate audiences for paid media targeting across Facebook and LinkedIn and (ii) manage our ad creative and spending.
Pros
Third-party audience creation.
Paid social creative management.
Budget management at scale.
Cons
Google ads campaign structure is limiting to the point we cannot use it.
A limited number of channels we can send audiences to and run ads on (no Twitter, Reddit, Google Display, etc).
Pricing negotiation was frustrating because they initially anchored 3X higher than they were willing to settle at.
Likelihood to Recommend
Metadata is a phenomenal tool to make paid social work for B2B software companies. It is not particularly useful to run Google ads or ads on other channels.
VU
Verified User
Manager in Marketing (Computer Software company, 51-200 employees)
We used [Metadata.io] to help us do microtargeting of our ABM campaigns on Facebook and LinkedIn. [Metadata.io] account managers handled the day to day management of our campaigns and we had weekly meetings to update the status and brainstorm about new campaigns and ways to optimize the activities we were doing.
Pros
Understood ABM concepts
Interaction with the company's management was easy
Reports were sent regularly and I knew where we stood
Cons
Dashboard was hard to utilize, they needed to walk us through it
Knowledge of LinkedIn nuances were less than expected
First 6 month intro pricing was affordable but then prices spiked
Likelihood to Recommend
For a company that doesn't have a robust demand generation team, working with [Metadata.io] was a great adjustment to the team. Not sure that it was better than doing it internally but we didn't have the option. Their platform is robust but all the optimization is done on their platform which means it takes longer for LinkedIn to optimize the account from their side.
The Digital Marketing Team is using Metadata to drive predictable and scalable lead generation via LinkedIn and Facebook as well as programmatic advertising.
Pros
Ease of Use
Customer Support
Cons
Submitting changes to campaigns.
Simplified executive dashboards.
Likelihood to Recommend
If you are a lean digital marketing team but feel that your target audience is on LinkedIn and Facebook, but need to quickly experiment and measure your content's impact, Metadata is the solution for you.