Meta Commerce is not the disrupter and lacks promised features.
Use Cases and Deployment Scope
We use Meta Commerce manager to post advertisements, boost posts, and target posts to various Meta products. Primarily Instagram and Facebook. We are a non-profit school that uses the platforms to recruit potential students and engage with interested communities (community groups, religious groups, patron communities, etc.). We are able to get clear analytics of whom and where we are targeting.
Pros
- Targeted ads.
- Analytics.
- Simplicity (at basic level).
Cons
- Nuances of service are confusing.
- Pricing is all over the place.
- Customer services can be lacking.
Return on Investment
- Community engagement.
- Needs better and more simple analytics.
- Needs trainings.
Alternatives Considered
Hootsuite
Other Software Used
Hootsuite, SocialPilot, Sprout Social, Sendible

