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Meta Commerce Manager

Score7 out of 10

2 Reviews and Ratings

What is Meta Commerce Manager?

Commerce Manager is the central tool for online selling activity across Facebook and Instagram, from Meta. Users can manage product catalogs, set up a shop, view sales activity and enable checkout if a business is eligible.

Categories & Use Cases

Meta Commerce is not the disrupter and lacks promised features.

Use Cases and Deployment Scope

We use Meta Commerce manager to post advertisements, boost posts, and target posts to various Meta products. Primarily Instagram and Facebook. We are a non-profit school that uses the platforms to recruit potential students and engage with interested communities (community groups, religious groups, patron communities, etc.). We are able to get clear analytics of whom and where we are targeting.

Pros

  • Targeted ads.
  • Analytics.
  • Simplicity (at basic level).

Cons

  • Nuances of service are confusing.
  • Pricing is all over the place.
  • Customer services can be lacking.

Return on Investment

  • Community engagement.
  • Needs better and more simple analytics.
  • Needs trainings.

Alternatives Considered

Hootsuite

Other Software Used

Hootsuite, SocialPilot, Sprout Social, Sendible

Nice platform with some growing pains

Use Cases and Deployment Scope

We use it for ecommerce of our retail products. It integrates well with our platform (Big Commerce), and allows us to manage everything via our own backend systems.

Pros

  • Integration with Big Commerce
  • Product Exposure
  • Managing customers

Cons

  • Has been unable to display account balance for over 12 months now.
  • Payouts could be quicker
  • Frequently falsely rejects items from being listed because they are against policy (they are not)

Return on Investment

  • Since there are no commissions, it is a great channel to sell on
  • Inability to show account balance means we need to download a report and manually check everything
  • It takes too long to receive payments, they are held for 2 days. No email or message is generated when a payment processes, they just appear in your bank account at random.

Usability