#1 most frequent
France
47.4%9 installations of 19
What is Mention?
Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables companies to react, get statistics, and collaborate with their team, all on the go! According to the vendor, over 650,000 companies use Mention.
Categories & Use Cases
Media
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Screenshot of Mention Feed
Who Buys & Uses Mention
#2 most frequent
Brazil
21.1%4 installations of 19
#3 most frequent
Algeria
5.3%1 installation of 19
Mention is a must have for any PR effort.
Use Cases and Deployment Scope
Mention is being used primarily to monitor the web and social channels for any coverage of our brand. It helps us know who is talking about us so that we can join the conversation in real time. It is a crucial part of our PR strategy to be able to know the voice of our customers across the Internet and participate when relevant.
Pros
- Finds mentions of our brand across social channels
- Able to find references to our brand that other tools miss
- The preview tool is great and takes you directly to the spot in the content that you are mentioned so that you don't have to hunt it down.
Cons
- Speed of loading the previews could be enhanced. Sometimes takes a while to load.
- Having some of the enterprise capabilities in the lower tier subscriptions would be nice. Would love to not have to pay hundreds more a month just for the ability to export mentions to a CSV
Return on Investment
- Definite positive ROI on PR activities as it gives us the detailed view of our brand that is needed to respond in real time to any conversations.
- For the price, ROI is very easy to get from this tool and is also easy to get purchased as it doesn't require the normal procurement processes at large organizations.
- Only negative ROI might be on time spent in the tool as you may find yourself spending more time than you should monitoring your mentions :)
Alternatives Considered
Meltwater Media Intelligence Platform and Hootsuite
Support tool in SEO Branding
Use Cases and Deployment Scope
As an SEO Branding specialist, Mention helps track brand mentions in real-time. It allows us to configure the alerts on various 2.0 platforms and with its various filters it helps us to better configure.
Pros
- Create alerts and perform searches with your filters.
- Assign your sentiment.
- Monitor social profiles of a brand.
Cons
- Add other social profiles to monitor.
- Configure parts of a website (specific directory).
- Improve the publish/calendar tool.
Most Important Features
- Create alerts and perform searches with your filters.
- Monitor social profiles.
- Monitor a website.
Return on Investment
- Increase of indicators (SEO branding) in reports to clients.
Mention: Don't Miss Another Customer Complaint or Essential Brand Mention Again.
Pros
- Easy to use dashboard
- Filters and Boolean Search optional with more expensive packages
Cons
- Can be difficult to refine a search without assistance from Mention rep
- While better than competitors, Mention can still miss important mentions if searches aren't set up properly
Return on Investment
- Allowed us to catch customer comments before they turned into complaints.
- Found critical brand mentions on news sources, like New York Times and Newsweek.
Alternatives Considered
Brand24
Other Software Used
Adobe Photoshop, Adobe Premiere Pro
Mention Can Help You Improve Exposure of Your Business
Pros
- Mention is very easy to set up.
- Mention has a simple interface and is very easy to navigate.
Cons
- Mention's price point is not always affordable.
- A good feature that Mention should add is the ability to email websites directly from the platform.
Return on Investment
- Mention has allowed us to acquire more links we would not have known about.
- Mention has allowed us to create new business relationships with sites that have benefited us both.
Alternatives Considered
Talkwalker
Other Software Used
Google Analytics, Ahrefs Site Explorer, Google Ads (formerly AdWords)
Finding all my brand mentions -- both good and bad
Pros
- Tracks brand mentions across the web.
- Find people who are republishing your content without permission.
- Find conversations that your brand should be a part of.
Cons
- Compared to related tools, it doesn't catch every single mention.
- Pricing doesn't scale well for a freelancer wanting to use it across a few clients.
Return on Investment
- Finding previously unknown article mentions in high-authority/industry publications that I could leverage to demonstrate authority.
- It's located dozens of people who steal my content.
Alternatives Considered
Awario
Other Software Used
Awario, Ahrefs Site Explorer, Buffer
