TrustRadius: an HG Insights company

Mention

Score9.4 out of 10

39 Reviews and Ratings

Get a Demo

What is Mention?

Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables companies to react, get statistics, and collaborate with their team, all on the go! According to the vendor, over 650,000 companies use Mention.

Categories & Use Cases

Media

Mention Feed
Sentiment Analysis
Insights Center
Custom Reports
Influencers Detection
Influencer Profile
iOS App
Android App

1 / 8

Reviews

What users are saying about Mention.
View all reviews

Mention is a must have for any PR effort.

Mark BarreraView profile
Senior Director SEO in Marketing at TrustRadius (51-200 employees employees)

Use Cases and Deployment Scope

Mention is being used primarily to monitor the web and social channels for any coverage of our brand. It helps us know who is talking about us so that we can join the conversation in real time. It is a crucial part of our PR strategy to be able to know the voice of our customers across the Internet and participate when relevant.

Pros

  • Finds mentions of our brand across social channels
  • Able to find references to our brand that other tools miss
  • The preview tool is great and takes you directly to the spot in the content that you are mentioned so that you don't have to hunt it down.

Cons

  • Speed of loading the previews could be enhanced. Sometimes takes a while to load.
  • Having some of the enterprise capabilities in the lower tier subscriptions would be nice. Would love to not have to pay hundreds more a month just for the ability to export mentions to a CSV

Return on Investment

  • Definite positive ROI on PR activities as it gives us the detailed view of our brand that is needed to respond in real time to any conversations.
  • For the price, ROI is very easy to get from this tool and is also easy to get purchased as it doesn't require the normal procurement processes at large organizations.
  • Only negative ROI might be on time spent in the tool as you may find yourself spending more time than you should monitoring your mentions :)

Alternatives Considered

Meltwater Media Intelligence Platform and Hootsuite

Support tool in SEO Branding

Incentivized
Ivan BriceñoView profile
CEO (Chief Executive Officer) in Marketing at 2IM MaRKETING (11-50 employees employees)

Use Cases and Deployment Scope

As an SEO Branding specialist, Mention helps track brand mentions in real-time. It allows us to configure the alerts on various 2.0 platforms and with its various filters it helps us to better configure.

Pros

  • Create alerts and perform searches with your filters.
  • Assign your sentiment.
  • Monitor social profiles of a brand.

Cons

  • Add other social profiles to monitor.
  • Configure parts of a website (specific directory).
  • Improve the publish/calendar tool.

Most Important Features

  • Create alerts and perform searches with your filters.
  • Monitor social profiles.
  • Monitor a website.

Return on Investment

  • Increase of indicators (SEO branding) in reports to clients.

Mention: Don't Miss Another Customer Complaint or Essential Brand Mention Again.

Incentivized
Mark Anderson
Digital Marketing Specialist - Team Lead in Marketing at Select Blinds (51-200 employees employees)

Pros

  • Easy to use dashboard
  • Filters and Boolean Search optional with more expensive packages

Cons

  • Can be difficult to refine a search without assistance from Mention rep
  • While better than competitors, Mention can still miss important mentions if searches aren't set up properly

Return on Investment

  • Allowed us to catch customer comments before they turned into complaints.
  • Found critical brand mentions on news sources, like New York Times and Newsweek.

Alternatives Considered

Brand24

Other Software Used

Adobe Photoshop, Adobe Premiere Pro

Mention Can Help You Improve Exposure of Your Business

Incentivized
Kenny KingView profile
Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing in Marketing at Ascension Marketing (11-50 employees employees)

Pros

  • Mention is very easy to set up.
  • Mention has a simple interface and is very easy to navigate.

Cons

  • Mention's price point is not always affordable.
  • A good feature that Mention should add is the ability to email websites directly from the platform.

Return on Investment

  • Mention has allowed us to acquire more links we would not have known about.
  • Mention has allowed us to create new business relationships with sites that have benefited us both.

Alternatives Considered

Talkwalker

Other Software Used

Google Analytics, Ahrefs Site Explorer, Google Ads (formerly AdWords)

Finding all my brand mentions -- both good and bad

Incentivized
Maddy OsmanView profile
SEO Content Strategist in Professional Services at Madeline Osman (1-10 employees employees)

Pros

  • Tracks brand mentions across the web.
  • Find people who are republishing your content without permission.
  • Find conversations that your brand should be a part of.

Cons

  • Compared to related tools, it doesn't catch every single mention.
  • Pricing doesn't scale well for a freelancer wanting to use it across a few clients.

Return on Investment

  • Finding previously unknown article mentions in high-authority/industry publications that I could leverage to demonstrate authority.
  • It's located dozens of people who steal my content.

Alternatives Considered

Awario

Other Software Used

Awario, Ahrefs Site Explorer, Buffer

Related Products

Products similar to Mention that may also meet your needs.
All comparisons
Brandwatch
CompareLearn more
Meltwater
CompareLearn more
Cision Communications Cloud
CompareLearn more