TrustRadius: an HG Insights company

MeetEdgar

Score10 out of 10

8 Reviews and Ratings

What is MeetEdgar?

Edgar is a social media management solution from Roeder Studios built primarily to provide users with optimized post scheduling to maximize post visibility across social media channels.

Categories & Use Cases

Top Performing Features

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Content optimization

    The tool can suggest content, as well as the best days and times for content publication and customer engagement.

    Category average: 8

  • Workflow management

    Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

    Category average: 8.2

Areas for Improvement

  • Mobile access

    Users can effectively use the software through a mobile or tablet device.

    Category average: 8.1

  • Broad channel coverage

    The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

    Category average: 8.2

  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

    Category average: 8.6

Fantastic Social Media Scheduling

Use Cases and Deployment Scope

I use MeetEdgar to plan and schedule social media posts for my business on a variety of platforms. It allows me to organize my posts into categories and will post them at optimal times throughout the day for increased engagement.

Pros

  • Scheduling
  • Organization
  • Engagement
  • AI-assisted Posts

Cons

  • Post design

Return on Investment

  • Takes out so much of the guesswork of posting at the best times. It uses the best general times and then uses your own post data to adjust to optimal times specifically for your business.
  • Measures engagement on your posts so that you know what content is the most effective
  • Helps me track my measurement goals through reporting.

Alternatives Considered

Hootsuite, Later Social and Sprout Social

Other Software Used

Sprout Social, Adobe PhotoShop, Semrush, Asana, Squarespace, Shopify

Let your evergreen content shine. Always.

Pros

  • Keep a library of your favourite/most popular content. Assign them categories and give them different time slots throughout the week. For example, we didn't want to bombard our fans with sales and promotions, so we keep that to a minimum while having the majority of our recurring posts to be helpful and non-sales-y content.
  • You also have the ability to assign time slots for random content. If you have contents that you wish to exclude from this all-random slot, it can be adjusted on a category level.
  • RSS feed integration. Automatically review and add content from your RSS feed onto your Edgar queue.

Cons

  • Inability to use multiple photos for a single Facebook post.
  • Photo resolution will be shrink down to mobile friendly resolutions. This might be enough for most users/organizations, though.

Return on Investment

  • It is important to keep a content presence in social media especially at a time where organic reach is low both in percentage and quantity. Edgar makes sure that we do and drive a lot more traffic versus our previous social media content sharing model.

Alternatives Considered

Buffer and AgoraPulse

Other Software Used

Buffer, AgoraPulse

Great, time-saving tool for social media posting!

Pros

  • The library is done very well. It posts content on the last-in-first-out basis and it lets you add multiple variations of posts for the same piece of content.
  • It's easy to manage multiple accounts at once.
  • It's very user-friendly and it's easy to get a hang of it.

Cons

  • The reporting is very limited. There's no dashboards or easy way to track how your posts are performing.
  • Honestly, that's the only recommendation I have—everything else works great!

Return on Investment

  • Definitely positive. Our team is saving multiple hours per week with this tool!
  • It's easier to manage multiple clients at once, making it easier to project manage as well.

Alternatives Considered

Sprout Social, Hootsuite Free and HubSpot

Other Software Used

Canva, Hatchbuck, ActiveCampaign, ClickFunnels, WebinarJam