TrustRadius Insights for Medium are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Robust and Easy to Use Editor: Reviewers have found the editor provided by Medium to be surprisingly robust and easy to use. Many users appreciated the user-friendly interface and editing features, which made it easy for them to navigate and create content.
Visually Pleasing Default Formatting: The default formatting of content on Medium has been praised by reviewers for being visually pleasing. Users appreciated not having to worry about formatting their articles from scratch, allowing them to focus on their writing.
Easy Embedding of Media: While embedding media may not have initially been intuitive, many users found it very easy to do on Medium. They also highlighted the good features available for embedding various types of media such as videos and images.
These three pros were mentioned frequently in user reviews, highlighting the robustness and ease-of-use of the editor, the visually appealing default formatting, and the simplicity of embedding media on Medium.
I use Medium as a portfolio for the various areas I've worked in and can teach. I also use it as a source for a "Publication" I've created, including others in the community and focusing on a subset of a subject. This is a way of showing prospective employers in my life that I have the necessary knowledge without subjecting them to a short and uninteresting resume.
Pros
Content categorization and grouping.
The option to make some money from sharing your passion and teaching.
Moderating content manually to not promote AI-generated content and boosting very authentic and impactful posts.
Cons
Making awareness for Publications.
A system to find writers for your publication.
Their content-revenue model.
Likelihood to Recommend
Medium is (almost entirely) human content. It covers every field and niche, as well as having Publications to either share or read about any specific topic you can think of.
VU
Verified User
Consultant in Engineering (Computer & Network Security company, 1-10 employees)
Medium is a highly visible blogging platform with an excellent feature set and UX. Medium is used as an alternative to the company's primary blog for any posts that either promote the company, blog or sometimes clients. Because Medium already has a large following the click-through and impressions of these posts can be quite high.
Pros
User Experience - Their UX is top notch.
Feature set - Minimal, but not overwhelmingly simple. They've found an excellent balance.
Design.
Low barrier to entry - All you need is a twitter account to get started.
Cons
Honestly can't think of any.
Likelihood to Recommend
It really depends on the need. I don't see Medium as a place for all of your blog posts. It's not a dumping ground-- it's better suited for your best posts. If you're posting something to gain extra exposure about your company, brand or another subject it's an excellent resource because it's easily discoverable. Choose what's posted to Medium wisely.
VU
Verified User
Engineer in Engineering (Marketing and Advertising company, 11-50 employees)
Medium is part of our content marketing strategy. We create original content that we publish on our website and on various 3rd party websites. Since cross-linking helps to increase a site's authority, we link to related content on the various sites where we publish. Medium allows us to reach an audience that might never see our website through traditional searches. It also gives us another outlet where we can publish without fear that our content will be mangled by an external editor.
Pros
The editor is surprisingly robust and easy to use.
Embedding media - while not intuitive - is very easy.
The default formatting of content is visually quite pleasing. It's nice to not worry about that.
Cons
I think the broad reach of Medium is both a strength and a weakness. It is one more place where we can reach a ton of people, and likewise one more place where we can get lost in the noise.
The way you select topics to appear in your feed is pretty simple, but I find that I get a lot of stuff I am not remotely interested in. I don't know if that is because my topic selection was poor, or if the publishers tagged their pieces poorly, or something else.
I am still not 100% convinced that Medium is worth our content marketing efforts. On the one hand, it is visually appealing and easy to access. On the other hand, I cannot yet tie any particular marketing success back to our efforts on Medium.
Likelihood to Recommend
If you are vanity publishing and just want to see your stuff on the web, it is very, VERY easy to get involved with. Of course, your writing is not likely to stand out if you don't have a clear plan. The more I use it, the more I like it. The user interface is extremely well-done. I kinda wish my WordPress-based blogs had editors that were that easy to use.