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Medium Reviews & Insights

Score9.6 out of 10

27 Reviews and Ratings

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Community insights

TrustRadius Insights for Medium are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Robust and Easy to Use Editor: Reviewers have found the editor provided by Medium to be surprisingly robust and easy to use. Many users appreciated the user-friendly interface and editing features, which made it easy for them to navigate and create content. Visually Pleasing Default Formatting: The default formatting of content on Medium has been praised by reviewers for being visually pleasing. Users appreciated not having to worry about formatting their articles from scratch, allowing them to focus on their writing. Easy Embedding of Media: While embedding media may not have initially been intuitive, many users found it very easy to do on Medium. They also highlighted the good features available for embedding various types of media such as videos and images. These three pros were mentioned frequently in user reviews, highlighting the robustness and ease-of-use of the editor, the visually appealing default formatting, and the simplicity of embedding media on Medium.

Medium Reviews

3 Reviews
Small Businesses (1-50 employees)

Top not interface and user experience.

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Medium is a highly visible blogging platform with an excellent feature set and UX. Medium is used as an alternative to the company's primary blog for any posts that either promote the company, blog or sometimes clients. Because Medium already has a large following the click-through and impressions of these posts can be quite high.

Pros

  • User Experience - Their UX is top notch.
  • Feature set - Minimal, but not overwhelmingly simple. They've found an excellent balance.
  • Design.
  • Low barrier to entry - All you need is a twitter account to get started.

Cons

  • Honestly can't think of any.

Likelihood to Recommend

It really depends on the need. I don't see Medium as a place for all of your blog posts. It's not a dumping ground-- it's better suited for your best posts. If you're posting something to gain extra exposure about your company, brand or another subject it's an excellent resource because it's easily discoverable. Choose what's posted to Medium wisely.
VU
Verified User
Engineer in Engineering (Marketing and Advertising company, 11-50 employees)
Vetted Review
Medium
2 years of experience

Medium.com - Great way to repurpose your content to a new audience

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

Medium.com is a part of our content marketing strategy as a clear, easy platform to publish our content to and reach a wider (yet still relevant) audience.

We create and publish content on a range of relevant sites for us, but Medium offers a simple, self editable way to build a following, engage, link back and reach audiences that might not otherwise have found our content.

Pros

  • Easy usage, clear, good features to embed media from video to image.
  • If using the import tool, Medium adds rel=canonical automatically.
  • Great way to engage with, tag and encourage engagement with a relevant readership.

Cons

  • It can be harder to get your content seen as medium is a popular platform.
  • It is still early days for us to track back success (traffic, rank etc) from posting to medium regularly. I hear tracking success outside vanity metrics can be hard for others too.
  • I am yet to figure out how to create and add to magazines - these have the potential to be a good audience booster, but not too clear.

Likelihood to Recommend

If you're already producing quality, helpful content to your audience, and are looking for third party sites to republish to build traction, Medium is great - and as many businesses find, this can be beneficial to both your following and search rank.

It will require work on engagement though, and regular posting.
LJ
Lucy Jones
Head of Content in Marketing at Strategic Internet Consulting (Internet, 11-50 employees)
Vetted Review
Medium
1 year of experience
View profile

Medium: Blogging for Professionals

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

With my writing and design, I personally use Medium as a way to gain followers. I'm able to gain followers on the site itself and it encourages readers to follow me and other writers on Twitter as well. It's been doing a nice job of building followers on both. Once I have people's attention, I hope to switch attention more into something that can be of monetary value.

Pros

  • Create a following on the website.
  • Gain Twitter followers.
  • Provide a space where it is very simple to post writing.

Cons

  • Medium might benefit from having discussion boards for writers.
  • Medium could be improved if it helped compensate writers on the site.
  • Right now, you need to refresh your bookmarks page to show updates. It would be nice if it updated automatically.

Likelihood to Recommend

Medium is a very good platform for professionals sharing advice and experiences. It's great for seeing fresh perspectives on current events and finding stories that are relevant to you. Tags make it easy to target your niche audience. However, Medium is not ideal for people who want to write more mundane personal blogs, poems, or short stories. The platform is simple for this, but that type of writing doesn't often get much exposure.
VU
Verified User
Contributor in Marketing (Writing and Editing company, 1-10 employees)
Vetted Review
Medium
1 year of experience