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Maze

Score8.5 out of 10

32 Reviews and Ratings

What is Maze?

Maze is a rapid user testing platform from Maze.design in Paris, designed to give users actionable user insights, in a matter of hours. The vendor states that with it, users can test remotely, autonomously, and collaboratively.

Categories & Use Cases

Media

Maze

Maze - good for short surveys and basic figma testing at scale

Use Cases and Deployment Scope

We use maze to test new designs, layout, UI, content and messaging as well as get feedback on general prototypes. We've not tested the in-app popups as we had an issue where we trialed them, and disabling them didn't work. This was over a year ago now and the support have always been super responsive, but we've not retried installing the in-app popup.

Pros

  • Presenting a report
  • Guides users on good figma file structure
  • Creating short feedback surveys

Cons

  • No tools to make video or audio review and faster
  • Recently enabled forced video/audio as a requested feature, but can't set it to only some questions
  • Setting paths through figma is annoying and gets wiped if you need to update the file
  • moving questions about is a PITA if the survey is long

Return on Investment

  • made usability testing accessible as scale, reducing cost
  • reduced time to test, increasing velocity
  • yet another subscription to manage, too expensive to move from basic to middle tier

Alternatives Considered

Sprig and Typeform

Other Software Used

Typeform, Sprig, Elevio by Dixa

Build better, easy to use products fast

Use Cases and Deployment Scope

We use Maze User Testing to create the following to help with understanding our users more: Surveys to ask open and multiple choice questions Usability testing our Figma prototypes to find out how intuitive it is to use our product A/B tests between 2 options to understand which interface makes more sense Card sorting exercises to find out how our customers categorise things in our product Tree tests to test whether our information architecture allows users to find things easily in our product

Pros

  • Easy to build surveys to ask open and multiple choice questions with the ability to add logic of sequence of questions
  • Setting up Usability tests for your prototypes to have specific tasks that participants can refer back to as they're doing the test
  • Reports for your tests that allow you easily extract insights and make data informed decisions

Cons

  • The organisation of your projects is very basic and not scalable for a large team. It would be great to have a better way to organise projects like folders.
  • No easy way to tell who the author is of a particular project and/or who made the last changes
  • A timestamp to see when projects were created or edited last

Most Important Features

  • Building surveys with different choices of questions and sequence logic
  • Usability testing our prototypes with tasks built into the maze tool
  • Card sorting exercise that are easy to build

Return on Investment

  • Has empowered the team to do more usability testing
  • Has improved the quality of our product as we're building useful things for customers
  • Allows the teams to get answers quickly saving us time to focus on improving the product

Alternatives Considered

UserTesting, UsabilityHub, Crazy Egg and Loop11

Other Software Used

Figma, Intercom, Miro

Great tools for usability test. However, it is costly.

Use Cases and Deployment Scope

Maze User Testing is the best platform for qualitative user testing. My team has used the maze for a specific feature that we think we need to test.

The last UserTesting test that we did was for a comparison product display. Our goal is to get user insight into which design we think is better and easier for the user to display the product with the right design.

With our objective, we want to see the generated report and also feedback made easier and more organized. With Maze, they create reports quite well, and what we imagine.

Pros

  • able to create multi-path scenarios.
  • Available for free user account with limited scenario case
  • Support popular design tools that can be integrated with Maze User testing. such as Figma, sketch, XD, marvel app, and inVision.

Cons

  • Free users have limited features.
  • Quite expensive
  • There is no pricing option; they push users to pro member at $99/month.

Most Important Features

  • Preview project before publish.
  • generate report quite well.
  • team collaboration.

Return on Investment

  • You are able to validate your project or design with a maze User Testing. Maze User Testing is an all-in-one usability tool platform.
  • You are able to create a multi-scenario for a free option with limited features.
  • Pricing is quite expensive. if they have an option for less than $99/month. A freelancer or small company can consider using it.

Alternatives Considered

Lookback

Other Software Used

Figma, Zeplin

Best app for user testing and validation

Use Cases and Deployment Scope

For us, the product design and concept is critical as end users / customers really need to be able to work with our platform effectively, that requires an intuitive UI which tackles the complex environment that our product is. We need to validate ideas, concepts and different prototypes before we can find the best one for the end users.

Pros

  • It helps to gather quick and helpful insight
  • It helps greatly to validate design and prototypes
  • Intuitive tool and easy to work with

Cons

  • Lack of proper overview of results of surveys
  • Types of questions could be more verstaile in surveys
  • Templates are somewhat too complex for some use cases

Most Important Features

  • Gather user input on ideas and concepts
  • Validate contents on the platform
  • Surveys are made great for many use case

Return on Investment

  • Easier concept validation and AB testing
  • Easier to measure satisfaction via surveys
  • Much quicker and effective way to build out and validate designs and concepts

Alternatives Considered

Figma

Other Software Used

Figma, UserZoom

Maze is a must-have for product design teams at any company size!

Pros

  • Reporting is top-tier with filtration, heatmaps, user data, and public URLs for stakeholders
  • Figma integration with user testing software is about as fast as it gets
  • The experience for testers is practically seamless going from our site to a Maze. Loads of completed Mazes.

Cons

  • I think how they are trying to upsell you into different features is odd. Like customizing the welcome screen is not a feature I want to pay for personally.
  • Depending on the complexity of your Maze, be cautious of load times for your testers.
  • The reporting has come a long way from a year ago, but I still find myself having to synthesize my own report based on the Maze report to deliver to stakeholders.

Most Important Features

  • Public report and testing links
  • Heat maps and survey filtration
  • Figma integration

Return on Investment

  • I think we user-tested 60 participants for the cost of a Maze and HotJar subscription when it would have cost anywhere from $20-$50/participant
  • I went on vacation, and when I came back, I had a user test report waiting for me to deliver to stakeholders
  • Anyone that uses this saves themselves hours in their schedule each week

Alternatives Considered

UserTesting, Lookback and Google Forms

Other Software Used

Figma, Notion, Zapier, Todoist: To-Do List & Task Manager, Feedly Pro, Slack, Pitch, 15Five, Atlassian Confluence, Jira Software