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Matrix

Score6 out of 10

8 Reviews and Ratings

What is Matrix?

Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and many reporting features, with the capability of presenting and forecasting the optimal SEO approach, organic and PPC, for your enterprise or (if you're an agency) your clients' enterprises. A free 30-day trial is fully featured sans user management and custom reports, after which pricing begins at $115 per month with the Audit & Tracking edition. The Business pack, for $315 per month, expands with the landing page generator and more advanced roadmapping and forecasting, as well as greater volume of site management and keyword research, and more users. Finally, For Agencies, is the edition eponymously directed at Agencies for $625, and includes custom (white label) reporting. Should this be too much software, Insequent Inc also offers Leadzer, an SEO platform also developed originally by Intelligent SEO and acquired by Insequent in 2014, for a leaner, SMB-targeted offering.

Categories & Use Cases

Top Performing Features

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.8

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.5

Areas for Improvement

  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.

    Category average: 8.9

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.8

Matrix Connects Your Business to Everything That Matters

Pros

  • Site that is mobile friendly
  • Website integrated into Google platform for ads.
  • SEO dashboard is easy to use.

Cons

  • Web design is very sophisticated and beyond my capabilities.

Return on Investment

  • none

Other Software Used

SkySlope, Google My Business, DPS Outlook Office, Eventbrite

Moving Spots with Matrix

Pros

  • It's fairly user friendly and requires very little training to understand how it works.
  • It nicely integrates data from our order entry and traffic system to see how orders and the dollars perform compared to the initial data the AE inputs.
  • It is able to run neat and concise reports for managers to track progress of the department.

Cons

  • I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
  • While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
  • Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.

Return on Investment

  • I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
  • Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
  • As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.

Alternatives Considered

WideOrbit

Other Software Used

WideOrbit