Matomo Analytics Professional, Scientific, and Technical Services Reviews & Insights

Score7.9 out of 10

58 Reviews and Ratings

Community insights

TrustRadius Insights for Matomo Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Open-source customization: Many reviewers have expressed appreciation for Piwik's open-source nature, as it has allowed them to customize and modify the platform to suit their specific requirements. This flexibility has been highly valued by users who need a tailored analytics solution.

User-friendly data presentation: The visually appealing and user-friendly data presentation in Piwik has been highly valued by many users. They have found it easy to understand and navigate through analytics reports, which has facilitated their analysis of website data.

Support for multiple sites and useful dashboards: Users have found the support for multiple sites and useful dashboards in Piwik to be highly beneficial. This feature allows them to efficiently manage and analyze data from different websites in one centralized location, making their workflow more streamlined.

Matomo Analytics Reviews

7 Reviews

Professional, Scientific, and Technical ServicesLaw Practice1Information Technology & Services1Management Consulting1Marketing & Advertising3Computer & Network Security1

An analytics tool that just works amazingly out of the box and is a breeze to set up

Rating: 10 out of 10

Incentivized

July 14, 2025

Use Cases and Deployment Scope

We use Matomo as an easier alternative to use vs GA4. It's highly robust and offers features that the other platforms don't include such as user session recording and form analytics.

The best part is that all the reports are pre-populated so you don't have to go and create custom reports, although it does allow for that if you are looking to set those up.

Pros

Multi-touch attribution
Conversion tracking and goals
Traffic acquisition tracking

Cons

A/B testing
Heatmaps
Session recording

Likelihood to Recommend

I would recommend Matomo to any small to medium sized business that requires in depth analytics without the hassle of setting up custom reports. Unless you absolutely need something like GA4, then I would highly recommend Matomo over GA4. Matomo is much easier to install, set up and gather insights for which is the whole goal of having an analytics tool so I highly recommend it. If you are a large business that requires More Google integrations, then it might be best to stick to something like GA4.

Ramon Khan

Head of Marketing in Marketing at The Alloy Market (Marketing & Advertising, 1-10 employees)

Vetted Review

2 years of experience

View profile

Matomo (formerly Piwik) review

Rating: 8 out of 10

Incentivized

April 3, 2018

Use Cases and Deployment Scope

We use the tool to track the daily users who visit our website and look at the visitor log to see what pages people are visiting and for how long.

Pros

Easy to track daily traffic
Easy to monitor visitor traffic
Can set up website goals and tie them to marketing campaigns

Cons

When looking through visitor log it only allows you to go back one day
Cannot see how long the visitor spent on each page, only the total length of their visit
Need to add real time visitors on your page to show if there are any active visitors on your page at the current moment, similar to Google Analytics

Likelihood to Recommend

This is a great tool for anyone looking to track who is visiting their site

Verified User

Professional in Marketing (Computer & Network Security company, 51-200 employees)

Vetted Review

3 years of experience

Piwik: A perfect alternative to Google Analytics.

Rating: 8 out of 10

December 18, 2014

Use Cases and Deployment Scope

Piwik was chosen after a move off of Google services was started. It was used to manage site metrics for all of our client sites.

Pros

Community edition available for no charge
LDAP module available

Cons

User Interface could be cleaned up a little. It can be difficult to navigate between monitored sites.

Likelihood to Recommend

Piwik can be used as a community replacement for Google Analytics. It also operates much faster than Google Analytics since it is not monitoring thousands of sites simultaneously.

Andrew Meyer

System Administrator in Information Technology at SenseAgility Group (Management Consulting, 11-50 employees)

Vetted Review

1 year of experience

Piwik - I liked it from the start!

Rating: 10 out of 10

May 28, 2014

Use Cases and Deployment Scope

Schaper Software is using Piwik to to analyze the usage of the majority of all projects. Piwik enables me, my associates and my clients to get quick and detailed views on statistics about visitor behaviour and helps finding navigation problems and other issues. The main reason to use Piwik has been the respectful privacy options and the open source concept.

Pros

Great customizable dashboard
Programming API for manually setting events
Privacy Features !!! (Data protection complies to German laws )
Quick and easy access to big statistical data

Cons

Moving single projects from one Piwik installation to another
Define customized views for clients
More flexibility and enhancements in eCommerce functionality

Likelihood to Recommend

If you want to easily track visitor behaviour anonymously on any website, and have the possibility to enhance the data by a good API, Piwik might be just the right thing for you. Piwik is an open source project, where participation is possible and welcome. By installing Piwik on your own server you will have all your statistical data in your own place and not in any cloud space of a third party company.

Hendrik Schaper

Inhaber in Information Technology at Schaper Software (Information Technology and Services, 1-10 employees)

Vetted Review

4 years of experience

Web analytics platform for experts and beginners.

Rating: 8 out of 10

May 15, 2014

Use Cases and Deployment Scope

Piwik is mainly used by our marketing deparment, but the insights we are able to take away from it are disseminated throughout the organization. Before having a web-analytics platform, we were not able to measure what was working, and what was not. With Piwik, we are able to recognize which topics/sections are of interest to visitors, and where we should focus our time.

Pros

Complete customization of analytics dashboard with movable widgets.
Data is easy to export.
Easy to filter data and create new segments.

Cons

Being able to compare one time period to another within a widget would be useful.
Real time data.

Likelihood to Recommend

Piwik is useful for beginners to web analytics or those that have been using it for some time. It proivdes ready made reports and graphics that can get a point across easily, but also gives you a lot of raw data and allows you to dive deeper into the numbers if need be.

Verified User

Analyst in Marketing (Law Practice company, 501-1000 employees)

Vetted Review

2 years of experience

Easy to use, open source Web Analytics

Rating: 6 out of 10

May 9, 2014

Use Cases and Deployment Scope

We use Piwik to implement tracking on our Mobile Applications and Mobile Websites for our retail clients. It tracks customer visit, user agent data, page views, click-throughs, cart add, removes, edits, payment tracking, payment method on our mobile commerce platform.

Pros

Easy and simple implementation. Simple JS code addition.
Detailed Documentation, Online community for help.

Cons

Version update handling could be executed better

Likelihood to Recommend

Not sure.

Verified User

Engineer in Engineering (Marketing and Advertising company, 51-200 employees)

Vetted Review

2 years of experience

Piwik Analytics for those who know

Rating: 9 out of 10

May 2, 2014

Use Cases and Deployment Scope

We use Piwik as an alternative to Google Analytics for our clients who want to track their web site statistics and would rather not have their data hosted by Google. In addition, we use it to track our own website's data.

Pros

Multiple sites can be easily configured and tracked in one central dashboard.
There is more than one way to track the site visits - javascript is not necessary (but is of course the easiest way to track)
With the new version 2.0, various reports can be 'widgetized' and embedded in other web pages that are not necessarily part of the main Piwik domain (i.e. you can embed live reports in a client's intranet)

Cons

Initial setup is simple, but you'll need to know something about your server environment.
Importing raw data from server logs is not trivial, and takes a bit of work to get right.

Likelihood to Recommend

Perfect for those who want total control of their data and are savvy with web technologies.

Erik Rühling

Director of IT & Web Development in Information Technology at Resource Branding & Design (Marketing and Advertising, 1-10 employees)

Vetted Review

2 years of experience

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