Matomo Analytics Information Reviews & Insights

Score8 out of 10

58 Reviews and Ratings

Community insights

TrustRadius Insights for Matomo Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Open-source customization: Many reviewers have expressed appreciation for Piwik's open-source nature, as it has allowed them to customize and modify the platform to suit their specific requirements. This flexibility has been highly valued by users who need a tailored analytics solution.

User-friendly data presentation: The visually appealing and user-friendly data presentation in Piwik has been highly valued by many users. They have found it easy to understand and navigate through analytics reports, which has facilitated their analysis of website data.

Support for multiple sites and useful dashboards: Users have found the support for multiple sites and useful dashboards in Piwik to be highly beneficial. This feature allows them to efficiently manage and analyze data from different websites in one centralized location, making their workflow more streamlined.

Matomo Analytics Reviews

9 Reviews

InformationComputer Software2Internet4Telecommunications1Computer Games1Writing & Editing1

Balance Rich Website Analytics with Privacy Compliance

Rating: 10 out of 10

Incentivized

June 24, 2024

Use Cases and Deployment Scope

Marketing professionals rely on detailed website analytics to inform data-driven decisions. This allows a better understanding of the impact from marketing campaigns, content, and inbound referrals from search and more. Matomo Analytics capabilities are as impressive as G4, but have the added plus of making it super easy to be compliant with ever-evolving privacy regulations.

Pros

Matomo Analytics makes it easy to adjust settings to anonymize IP addresses and provide for one click opt-out of all analytics tracking with first-party cookies. This makes it easy to be compliant with GDPR along with US-based regulations
Detailed analytics provide the ability to track more than the basic visits, pageviews, and goals. You can also set up detailed reports across dimensions and metrics, follow-campaign specific tracking, and more.
The interface is easy to use, and info definitions are provided throughout. Moreover the documentation resources are extremely easy to follow if there is something you're not familiar with.

Cons

I always appreciate continuous improvement, and as privacy regulations continue to evolve, it would be great for Matomo Analytics to offer more education on what to expect.
No one has post-third-party cookies figured out, but it would be nice for Matomo Analytics to step up with suggestions based on how ad tech platforms are signaling possible replacements. I think Matomo Analytics' privacy-minded approach could be really useful here.
As with any website analytics, it's frustrating that when you edit a report's included dimensions or metrics, you effectively start the report over on collecting data.

Likelihood to Recommend

If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.

Cathy Colliver

Head of Marketing in Marketing at Test Double (Computer Software, 51-200 employees)

Vetted Review

3 years of experience

Matomo has the worst support that ignores and leaves their customers on their own

Rating: 1 out of 10

Incentivized

April 13, 2022

Use Cases and Deployment Scope

We have used Matomo's services for a year and I cannot recommend using them. We have faced serious bugs with their service and they provide zero support. They treat their customers badly and only respond when you threaten to unsubscribe from their service. We faced technical issues using their platform weeks ago and reached out to their support. We received zero help and were told that their platform worked fine. Weeks after no responses from us that still stated we had issues, they suddenly returned and said they actually did have issues with their platform. Matomo has the absolute worst support any company can have and therefore is not worthy of receiving our money. Stay away from Matomo at all times.

Pros

The platform is straight forward to use

Cons

Their support is extremely bad with slow replies
Their interface and UI looks like something from 2010
It is only 20% of the web page that is usable and there is zero to no help as to how you use their platform
The website has lots of bugs that leads to that you often not get accurate analytics

Likelihood to Recommend

Initially, Matomo seems like a decent choice and alternative to GA. While I have not used GA, and only Matomo is a terrible alternative to GA. When you run a software product - customer service is everything, and with Matomo treating their customers terribly, their product is nothing. Stay from Matomo and find an alternative as we did.

Verified User

Executive in Corporate (Computer Games company, 1-10 employees)

Vetted Review

2 years of experience

Awesome product

Rating: 10 out of 10

Incentivized

September 17, 2021

Use Cases and Deployment Scope

We used Matomo as a default service to analyze and optimize web traffic on platforms we deploy. The software is usable by any person of the company, from developers to customers managers. It helps us understanding what goes well or not on the analyzed websites and improve the navigation experience.

Pros

Simplicity of installation
Simple to use
Complete

Cons

User interface

Likelihood to Recommend

If you want to analyze your web traffic without losing control on the analyzed data, Matomo is the tool you need. Can be self-hosted, privacy by design and active community are grounding reasons you should use Matomo as a premium tool of your technical stack.

Baptiste THIVEND

Freelance Software Engineer in Product Management at Open Source Politics (Internet, 11-50 employees)

Vetted Review

1 year of experience

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Why you should choose Matomo

Rating: 8 out of 10

Incentivized

April 16, 2020

Use Cases and Deployment Scope

We are using On-Premise hosting. With the help of the funnel in Matomo, We figured out in which pages we have lost most of the users so it helps us to redesign the subscription model of the user on the website and we had more subscribers later on. another help that I can mention is the Heatmap, after implementing Heatmap in our portals we understood we need to change UX design and don't let users lost on the home page.

Pros

On-Premise Setup
Heatmap
Funnels

Cons

Collects too much information
Website is not user friendly
Charts and graphs are not very intuitive

Likelihood to Recommend

Our company provides subscription and payment services for mobile operators and we also launch our games and music portals for users. For measuring web analytics KPI, we use Matomo because its open-source and the privacy policies of Matomo are very clear and they don't send data to third parties which is very important for our company. None of our customers have any problem using Matomo as a web analytic tool.
For those who want to have advanced event analytics of apps and web at the same time, maybe it is not the best solution. they need to have an extra tool to track all the interesting events on the web and app.

Alireza Hassani

Business Intelligence Analyst in Information Technology at Mondia Group (Telecommunications, 201-500 employees)

Vetted Review

2 years of experience

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Piwik let's you own your data!

Rating: 9 out of 10

Incentivized

July 21, 2017

Use Cases and Deployment Scope

We used it in a couple of places where Google Analytics was limited in ways we could measure how people were using our website. It also provided a better depth of information and we also appreciated owning our data to use as we pleased.

Pros

Access to the raw data, and allowing us the ability to customize as needed.
Painless install, for the most part. It was nice to be able to customize the interface.
I really love the mobile app, which make it easy to get insights on the go.
A perfect replacement for Google Analytics for us when we needed to know we were in control of the data.

Cons

I feel the upgrade process could be smoother.
Sometimes the speed in the backend is a bit slow.
I'd like to see the realtime get more detailed, and the design to be rethought, maybe with more real-time summaries.

Likelihood to Recommend

The best place to use Piwik is when you need complete control of your data including the IP addresses of your visitors. I have used it to identify troublemakers, and it's also great that you can use custom variables to identify users. It great to be able to see who is accessing the site, to see exactly what they are doing and make marketing and content decisions with this data.

Verified User

Manager in Marketing (Internet company, 11-50 employees)

Vetted Review

9 years of experience

Rich Analytics with Open-Source Piwik

Rating: 8 out of 10

June 4, 2014

Use Cases and Deployment Scope

I came across Piwik while looking for alternatives for Google Analytics and promptly installed it on two websites for a trial. It's a good tool for tracking visitor actions on your site, with some particular strengths in helping users analyze social and other interactions. This review is of the free version, though enterprise level packages are available.

Pros

One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.

Cons

My impression is that you can do more with goals in other analytics packages, though the basic functionality works well in Piwik.
The WordPress integration can be buggy. Though it worked well most of the time, in one case I had to remove the Piwik code to fix a site error.

Likelihood to Recommend

This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.

Sharon Hurley Hall

Professional blogger, writer, journalist at Sharon Hurley Hall, Writer (Writing and Editing, 1-10 employees)

Vetted Review

1 year of experience

View profile

Piwik Analytics - Funny name... Seriously good analytics!

Rating: 9 out of 10

May 12, 2014

Use Cases and Deployment Scope

I am currently using Piwik Analytics as a supplement to Google Analytics and other minor WordPress Analytics plugins.

Right out of the "box" Piwik Analytics provides insights that either need to be set up in Google Analytics or (to my knowledge) do not exist. Piwik Analytics gives some tremendously useful and valuable granular insights broken down by individual sessions. I love having the ability to see the path a visitor took, where they went, spent their time and even what they downloaded.

Currently, Piwik Analytics is only used in the Marketing Department... specifically me. Although I do not have a lot of free time to really dive in, learn how to customized Piwik Analytics and set up custom reports; with very little effort I was able to quickly install the program and immediately fill the gaps in our current Analytics reporting. Additionally, having the WP-Piwik plugin loaded on all of our WordPress web sites gives me a very valuable, quick snapshot of the current state of affairs right from the WordPress Administrator dashboard.

Pros

Default Admin dashboard provides a ton of very useful information that is easily maneuvered around with "click-n-drag" to meet your preferences
Provides some very valuable granular insights by default without needing to do additional customizations
Breaks down insights into categories, then sub-categories which allow you to really drill down
Compiles and presents the data in a nice, visually friendly way

Cons

I wish there were some additional pre-formatted tiles/tabs to choose from
Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.

Likelihood to Recommend

I would suggest Piwik Analytics to users that have a decent understanding of code and databases. I am not a coder, but I do have a good grasp of HTML, CSS, PHP, SQL and the how it is structured in relation to WordPress. If you are a novice, beginner or just starting out, you may find yourself in over your head very quickly.

Jeff Wallace

Marketing Specialist - Marketing Technologist in Marketing at Critical Business Analysis, Inc (Computer Software, 11-50 employees)

Vetted Review

2 years of experience

Piwik is awesome and Everyone should use it!

Rating: 10 out of 10

May 10, 2014

Use Cases and Deployment Scope

We use Piwik for the marketing, sales and IT department. It assists the users in making and planning decisions that have an impact on the website such as finding out where the point of entry to the website is from, what type of browsers are visiting the website, what time visitors are visiting the site, what keywords are being used to search for the site. With these extra info, we can better plan and forecast future developments.

Pros

Where the point of entry to the website is from. This allows us to redirect advertising funds to increase clicks.
What type of browsers are visiting the website. This assist in better allocating resources for future web development. If there are more mobile users, we might implement a better looking responsive site, or if more of our users that visit the site uses IE, we will need to make sure the site looks good in IE.
What time visitors are visiting the site. With this info, we can time competitions or schedule maintenance during the down time.
What keywords are being used to search for the site. This assists us in purchasing Google Adwords.

Cons

Instructions on how to better use the ecommerce functionality would be awesome.
how to better use the funnelling options and get more data out of it.

Likelihood to Recommend

I always recommend using Piwik as a secondary option to Google Analytics, especially since Piwik comes built in with graphs. For someone who needs to present weekly or daily numbers of website statistics to upper management, Piwik provides an easier solution compared to Google Analytics. The home page also provides an overview of data which the user can easily identify any needs or changes with one quick view.

Maison Tan

Assistant Manager of Communications in Information Technology at Weblogix (Internet, 11-50 employees)

Vetted Review

5 years of experience

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Own Your Data, Know Your Users and Protect Their Privacy with Piwik

Rating: 8 out of 10

May 5, 2014

Use Cases and Deployment Scope

Piwik allows us to have control over our own data instead of using a third party service to handle it for us. With it, we can access the raw analytics data if we want or write new modules to present the data in a new way. Piwik truly gives you full control and it's easy to implement.

Pros

You own your data.
You are in full control of how you want your data presented.
You show respect for your users privacy

Cons

Missing A/B testing.
Missing insights into data.
Better real-time reporting.

Likelihood to Recommend

If Google Analytics is too complicated for you, than Piwik is probably not the best for you. If you are going to use Piwik like Google Analytics, at least you have control of your data. So I would recommend that. But if you are really into the stats on your website and don't mind getting your hands dirty, you can find no better analytics platform than Piwik.

Stephan Miller

PHP Developer in Information Technology at Penton (Internet, 1-10 employees)

Vetted Review

3 years of experience

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Piwik Analytics - Funny name... Seriously good analytics!

Rating: 9 out of 10

May 12, 2014

Use Cases and Deployment Scope

Pros

Default Admin dashboard provides a ton of very useful information that is easily maneuvered around with "click-n-drag" to meet your preferences
Provides some very valuable granular insights by default without needing to do additional customizations
Breaks down insights into categories, then sub-categories which allow you to really drill down
Compiles and presents the data in a nice, visually friendly way

Cons

I wish there were some additional pre-formatted tiles/tabs to choose from
Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.

Likelihood to Recommend

Jeff Wallace

Marketing Specialist - Marketing Technologist in Marketing at Critical Business Analysis, Inc (Computer Software, 11-50 employees)

Vetted Review

2 years of experience