Marin Software Information Reviews & Insights

Score9.1 out of 10

64 Reviews and Ratings

Community insights

TrustRadius Insights for Marin Software are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy-to-use Interface: Users have consistently praised Marin Software for its easy-to-use and intuitive user interface, with multiple reviewers stating that it allows them to quickly and efficiently perform tasks. The simplicity and efficiency of the interface were highlighted as advantageous features. Flexible Reporting Capabilities: Numerous reviewers have commended Marin Software's reporting capabilities for their flexibility, providing an in-depth analysis of the account at various levels. This feature was specifically mentioned by several users who appreciated the ability to customize views, create custom columns, and set dimensions and labels for filtering campaigns on a daily basis. Effective Conversion Tracking: Many users have highlighted Marin Software's ability to track conversions effectively as a strength. This feature was seen as a valuable tool for improving campaign performance and cost savings. Several users praised the system's bidding strategies based on position, conversions, or revenue as helpful tools in achieving better results.

Marin Software Reviews

7 Reviews

InformationInternet6Online Media1

Marin is Good Not Great

Rating: 6 out of 10

Incentivized

October 27, 2015

Use Cases and Deployment Scope

Paid search primarily uses Marin Software as a bid management tool for SEM campaigns.

Pros

Easy to learn and use user interface.
Very easy to make ad copy changes.
Changes all across the board can be made quickly.

Cons

Account representatives and upper management aren't always the most helpful when dealing with business effecting issues.
Some small minor changes require a bulk sheet when they can easily be done in the interface if Marin had that ability.
Doesn't seem like there is any progression by the Marin team to make updates to the tool.

Likelihood to Recommend

Make sure their system can support your daily tasks in other ways beside bulk sheeting. Will save you a lot of time if you don't have to constantly use a bulk sheet. Also make sure you ask them what the process of switching for a new account representative is if the need occurs.

Verified User

Employee in Marketing (Internet company, 201-500 employees)

Vetted Review

1 year of experience

It saves so much time

Rating: 8 out of 10

May 16, 2014

Use Cases and Deployment Scope

We use Marin Software to manage cross channel campaigns, including Google, Bing and more. The tool helps us to manage all campaigns in one place, and compare different publisher's performance side by side.

Pros

Bulk upload to edit multiple campaigns, ad groups, keywords...
Group campaigns in bidding folders and set your own bidding strategy based on business goals
Group campaigns in dimensions to compare performance and implement AB tests

Cons

Would be greater if Marin can segment out data by device. Eg: compare CTR by desktop and mobile and see trend over time
The ability to view different dimensions side by side in the Dimensions tab
The ability to view graph for filtered data

Likelihood to Recommend

If you have a lot of campaigns and/or across multiple publishers, using Marin will help you keep campaigns in one place and watch performance more easily. But if you have a small account, it's not necessary to pay that much for it.

Verified User

Analyst in Marketing (Internet company, 201-500 employees)

Vetted Review

2 years of experience

Excellent for Companies with Large & Complex SEM Programs

Rating: 9 out of 10

May 12, 2014

Use Cases and Deployment Scope

Marin Software is being used by Vistaprint to manage paid search bids across a wide portfolio of products. We have millions of keywords and it would be impossible to manage all of the bids manually. Marin also makes many account maintenance & optimization functions (adding new keywords, ad copy testing, etc.) easier.

Pros

Adding keywords
Running ad copy tests
Managing bids across a large portfolio of products

Cons

Some elements of the interface are confusing.

Likelihood to Recommend

I would only recommend Marin to advertisers with large and complex paid search programs.

Zack Schwartz

Senior SEM Analyst in Marketing at FlipKey (TripAdvisor) (Internet, 1001-5000 employees)

Vetted Review

1 year of experience

Review

Rating: 4 out of 10

May 12, 2014

Use Cases and Deployment Scope

Marin Software was used for the sales strategy to manage the incoming leads. It assisted the communication efforts of all team members within the sales floor to keep up to date with the lead generation on a daily basis. Marin Software was simple and easy to use, which made the system very appealing and efficient.

Pros

Manage Lead Progression
Simplicity
Efficiency

Cons

None

Likelihood to Recommend

It is well suited to manage leads for the software products.

Michelle Massis

in Sales at Yelp (Internet, 11-50 employees)

Vetted Review

1 year of experience

Natalia's Review

Rating: 10 out of 10

May 9, 2014

Use Cases and Deployment Scope

Marin software was being used to effectively manage pay per click accounts for several clients. It was only being used by the SEM department. It addressed the problem of achieving desired metrics in a manageable way.

Pros

One platform to manage Google, Yahoo, MSN, Facebook pay per click accounts
Ability to automate PPC optimization
Advanced reporting and access for clients dashboards

Cons

Easier optimization concepts
Ability to connect to second tier search engines
Ability to easily find link between SEO and SEM efforts

Likelihood to Recommend

Well suited for accounts for large budgets and strict cost per lead metrics. Also helpful for accounts that require different locations, time zones, currencies. Not appropriate for smaller size accounts that are solely focused on branding.

Verified User

Professional in Marketing (Online Media company, 51-200 employees)

Vetted Review

2 years of experience

Marin Software review

Rating: 10 out of 10

May 2, 2014

Use Cases and Deployment Scope

I used Marin while I was with Vistaprint . We used Marin software mainly for optimization and campaign management of Search campaigns.

Pros

Both the client services and professional services teams were very helpful. Excellent support from account executives, analytics and professional services teams. During the initial integration, the professional services team worked all odd hours to accommodate integration with various countries. They also worked with us to accept all the customization that we requested for the data we were passing to them.
Bidding algorithm is robust and the analytics team built us customized bidding monitoring tools . The bidding tool improved our efficiency quite a lot in all countries where the teams utilized the tool completely for bidding.
Campaign management tools also vastly decreased the time that the team spent on campaign management. The account executives provided timely inputs on new tools and areas where we could automate further.

Cons

While this is no reflection on the tool itself, it requires users to have a good understanding of the way the bidding algorithm works . Users cannot expect to be completely hands off in bidding but can expect good support from the client services team

Likelihood to Recommend

Marketing teams might have to engage a resource from Analytics or BI at least during integration to get maximum benefits. It helps to understand how the folder structure helps .

Harini Sridharan

Lead Analyst , Search and Conversion in Marketing at eBags (Internet, 1001-5000 employees)

Vetted Review

2 years of experience

View profile

Old search guy's thoughts

Rating: 7 out of 10

May 1, 2014

Use Cases and Deployment Scope

I liked Marin Software at MediaCom as it really help me update and maintain my client accounts and campaigns. As a search specialist, I was charged with bulk uploading and making optimizations with Marin. this really helped me to cut down the time of using multiple interfaces. It is currently being used across the department when the client approves the request.

Pros

Bulk upload
Campaign optimizations
Insights

Cons

Unclear mandatory columns in bulk uplaod feature

Likelihood to Recommend

It was always appropriate to use this

Verified User

Account Manager in Marketing (Internet company, 201-500 employees)

Vetted Review

2 years of experience

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