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MarcomCentral

Score8.8 out of 10

6 Reviews and Ratings

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What is MarcomCentral?

MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.

Categories & Use Cases

Reviews

What users are saying about MarcomCentral.
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MarcomCentral Review

Incentivized
Rob ReinertView profile
Digital Marketing | Social Media | Advertising & Promotion in Marketing at ICWUSA (11-50 employees employees)

Use Cases and Deployment Scope

Marcom Central is a great marketing program/tool if you are looking to improve the quality of your ads and campaigns. With all the digital assets and ideas you get something that lifts up your creativity almost from the beginning and it helps to improve to get the best results of your ads.

Pros

  • Content
  • Ideas
  • Advertising
  • Marketing ideas

Cons

  • More marketing ideas
  • More concepts
  • More videos

Most Important Features

  • Solutions by industry
  • Trends and news
  • Material

Return on Investment

  • Improved quality of content
  • Better Worklfow

MarcomCentral very trusted

Incentivized
Christopher VyletelView profile
Senior Account Manager in Marketing at Hogarth Worldwide (1001-5000 employees employees)

Pros

  • I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.
  • Customer service team; interactive outward-facing portal; ability to create new features if you request and fund them; easy to create simple, static templates
  • I like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.
  • I like that the MarCom Central software offers the capability to create customizable collateral for our distribution team.

Cons

  • No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.
  • I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).
  • Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

Return on Investment

  • Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.
  • Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
  • Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.

MarcomCentral is a Marketing Departments Dream

Incentivized
Brady MantheView profile
Business Development Manager in Marketing at J-C Press (11-50 employees employees)

Pros

  • The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
  • The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
  • The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.

Cons

  • A negative aspect of MarcomCentral is the lack of a true retail option. If you want to build a true retail e-commerce site, MarcomCentral probably isn't the right platform.

Return on Investment

  • Our ability to offer customers a very robust solution has increased customer retention and profitability.
  • Our ability to increase volume without increasing overhead has also be a big win.

Alternatives Considered

Four51 OrderCloud

Other Software Used

Adobe Illustrator CC, Adobe Photoshop

Great product for centralizing marketing collateral

Incentivized
Corey ClarkView profile
Manager, Digital Marketing & Engagement | National Office in Marketing at American Lung Association (501-1000 employees employees)

Pros

  • Organization / categorical structure for content
  • Customizable templates for users who might not have design skills
  • Clean, simple design

Cons

  • The uploading process is a bit clunky
  • Overall user experience from an admin side could be refreshed to be more modern and easier to use

Return on Investment

  • It has helped us with centralizing our assets to one location, saving time and money on staff searching for the marketing collateral they need.