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Maptitude

Score10 out of 10

6 Reviews and Ratings

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What is Maptitude?

Caliper Corporation headquartered in Newton offers Maptitude, designed to be a robust and easy-to-use professional Location Intelligence (LI) tool. Maptitude provides features that allow the user to take advantage of the geographic elements of enterprise (or government) data, and to effectively explore information.

Categories & Use Cases

Reviews

What users are saying about Maptitude.
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Our tool of choice is Maptitude. It is one of the most affordable and feature-packed desktop GIS software in the market.

Incentivized
Steve Bouton
Director in Research & Development at ITS Integrated Tracking Systems (1-10 employees employees)

Use Cases and Deployment Scope

We provide GIS-based research and consulting for the financial service and the casino industry. We provide Customer data enhancement, combined with segmentation, which will allow you to target specific customers, and non-customers, that match specific products, and services, based on characteristics you might not be tracking. This might include life-cycle data, occupation, discretionary income, proximity to your office, profitability, and more.

Pros

  • Integrates data from disparate sources.
  • Easy to use GIS functions including drive time analysis, territory analysis, buffer and density analysis and data aggregation, geo coding.

Cons

  • For the work we are doing Maptitude work perfectly.

Most Important Features

  • Ease of use.
  • Comprehensive data sets.
  • Complete GIS functionality.
  • Technical Support.

Return on Investment

  • Our business revolves around the Maptitude software. We use it in every research project and report we produce.

Other Software Used

Microsoft SQL Server, Microsoft Excel, IBM SPSS

Great for logistics location analysis

Kirsten Tisdale
Logistics Consultant in Professional Services at Aricia Limited (1-10 employees employees)

Pros

  • Being able to visualise customer spread and hotspots
  • Analysing proximity to existing logistics facilities and their coverage, overlap and exposure using drive time zones
  • Analysing potential new locations using centres of gravity and, particularly, the facility location tool
  • What I call the batch mileage tool - generating times and distances between multiple locations
  • The flow tool - being able to visualise volumes moving between locations

Cons

  • While the established territory tool is great, I'm currently trying to get to grips with the new (beta) tool for balancing territories and not finding it intuitive - but I've just got in touch with Support!
  • Some aspects which were irritating in the past have now been dealt with - like the huge number of files it generated, which are now saved as one Workspace

Return on Investment

  • I used to use ultra low cost MapPoint. Maptitude, while being at a slightly higher price point, is just streets ahead of what MapPoint could do and but at a price where I don't need to charge my clients any extra for using it.

Other Software Used

Tableau Desktop

Large set of features at a great value

Incentivized
Verified User
Professional in Research & Development (201-500 employees employees)

Use Cases and Deployment Scope

We use Maptitude to map people and projects, calculate distances, and compare demographics. The built-in Census Bureau data allows us to target areas for development and provide data for policymakers. The ability to add our own data to the Census Bureau data, and the database features, in particular the ability to use formulas, adds another level of functionality that really puts Maptitude on another level.

Pros

  • Map large lists of addresses.
  • Perform data calculations with the database features.
  • Calculate distances in mileage and driving time.
  • Integrate charts.

Cons

  • Some functions are not intuitive and require training.
  • More graphics options.
  • More charting options.

Most Important Features

  • Combined mapping and database features.
  • Very reasonable cost.
  • Great customer service.

Return on Investment

  • More professional data sets.
  • Enhanced analysis ability.

Other Software Used

Microsoft Excel

A program that can meet your sales mapping needs.

Incentivized
Verified User
Director in Sales (201-500 employees employees)

Pros

  • Importing Data - simple to import data, unless you are adding data to a previously created map.
  • Mapping Data - will map all sorts of data, and does a real good job with it.
  • Creating Territories - the ability to create territories along with adding census data to said territories is a huge plus!
  • Adding Census data to territories - this is great as it allows you to create your territories specifically for your marketing and admissions' needs.

Cons

  • Ease of use, the learning curve is steeper than normal; however, once you learn it, it is simple.
  • The tools can be glitchy. There are times when you add say a radius to the map and go to move it; the tool tries to resize the area and not move it. You have to re-click on the tool that you want every time; it is cumbersome at times.
  • The zip code areas should be smoother. If you market via zip code and not DMA, you will have this issue. It is not the systems fault, so-to-say, it is the way that the system maps these zips, using zip area.

Return on Investment

  • I am not at liberty to provide ROI but can tell you; this tool has allowed us to better target potential sales areas for our campuses. When enrollments are pulled from these new areas, the ROI increases. I have not seen it decrease while utilizing this program.

Alternatives Considered

Google Maps API

Other Software Used

Velocify by Ellie Mae, Microsoft BI, Zoom