Maptitude Reviews & Insights

Score10 out of 10

6 Reviews and Ratings

Community insights

TrustRadius Insights for Maptitude are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Essential for work: Many users have stated that Maptitude is essential for their work. They rely on the excellent tools for preparing maps and the geocoding tool, which help them analyze and visualize data effectively.

Excellent tech support: Numerous reviewers have praised the excellent tech support provided by Maptitude. Users appreciate the prompt responses to emails and phone calls, as well as the commitment shown by the support team in solving any issues they encounter.

Cost-effective option: Several users have highlighted that Maptitude is a cost-effective option compared to other similar tools. They find it relatively inexpensive while still offering powerful features and functionalities, making it a valuable investment for their mapping needs.

Maptitude Reviews

2 Reviews

Mid-sized Companies (51-1,000 employees)

Large set of features at a great value

Rating: 10 out of 10

Incentivized

November 23, 2021

Use Cases and Deployment Scope

We use Maptitude to map people and projects, calculate distances, and compare demographics. The built-in Census Bureau data allows us to target areas for development and provide data for policymakers. The ability to add our own data to the Census Bureau data, and the database features, in particular the ability to use formulas, adds another level of functionality that really puts Maptitude on another level.

Pros

Map large lists of addresses.
Perform data calculations with the database features.
Calculate distances in mileage and driving time.
Integrate charts.

Cons

Some functions are not intuitive and require training.
More graphics options.
More charting options.

Likelihood to Recommend

Maptitude is well suited to mapping large data sets. I routinely map data sets of several hundred thousand points. It works well layering multiple data sets on top of each other in order to compare them.

Verified User

Professional in Research & Development (Political Organization company, 201-500 employees)

Vetted Review

5 years of experience

A program that can meet your sales mapping needs.

Rating: 9 out of 10

Incentivized

March 10, 2020

Use Cases and Deployment Scope

Maptitude is mainly used to meet admissions and marketing needs. This tool, even though the learning curve can be steep for some, is a great tool providing the means to map our admissions and marketing data. It also provides census data that we can overlay to help us make decisions on where to market. The only issue is that with several companies moving to PowerBi, this tool may become obsolete.

Pros

Importing Data - simple to import data, unless you are adding data to a previously created map.
Mapping Data - will map all sorts of data, and does a real good job with it.
Creating Territories - the ability to create territories along with adding census data to said territories is a huge plus!
Adding Census data to territories - this is great as it allows you to create your territories specifically for your marketing and admissions' needs.

Cons

Ease of use, the learning curve is steeper than normal; however, once you learn it, it is simple.
The tools can be glitchy. There are times when you add say a radius to the map and go to move it; the tool tries to resize the area and not move it. You have to re-click on the tool that you want every time; it is cumbersome at times.
The zip code areas should be smoother. If you market via zip code and not DMA, you will have this issue. It is not the systems fault, so-to-say, it is the way that the system maps these zips, using zip area.

Likelihood to Recommend

If you want to map any form of data that requires a geographic map, I would recommend Maptitude. This program will allow you to map all types of data, along with the ability to create territories. You can also find locations quickly and easily. I use this function to center my marketing areas around my campuses. Then I use the radius tool to outline my areas. Finally, I create territories within those areas.
If you already have PowerBI, I would not recommend this program as PowerBI, can map data and more with its recent additions to the program.

Verified User

Director in Sales (Education Management company, 201-500 employees)

Vetted Review

4 years of experience

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A program that can meet your sales mapping needs.

Rating: 9 out of 10

Incentivized

March 10, 2020

Use Cases and Deployment Scope

Pros

Importing Data - simple to import data, unless you are adding data to a previously created map.
Mapping Data - will map all sorts of data, and does a real good job with it.
Creating Territories - the ability to create territories along with adding census data to said territories is a huge plus!
Adding Census data to territories - this is great as it allows you to create your territories specifically for your marketing and admissions' needs.

Cons

Ease of use, the learning curve is steeper than normal; however, once you learn it, it is simple.
The tools can be glitchy. There are times when you add say a radius to the map and go to move it; the tool tries to resize the area and not move it. You have to re-click on the tool that you want every time; it is cumbersome at times.
The zip code areas should be smoother. If you market via zip code and not DMA, you will have this issue. It is not the systems fault, so-to-say, it is the way that the system maps these zips, using zip area.

Likelihood to Recommend

Verified User

Director in Sales (Education Management company, 201-500 employees)

Vetted Review

4 years of experience