Nice Service, but Not for What We Needed
Use Cases and Deployment Scope
We originally began using ManyChat for a free daily messaging service and course via FB messenger support after finding out that our text support couldn't reach certain countries. However, we ran into new issues with attempting to send "campaigns" as it was primarily intended for 1-way communication, and without a response from the recipient, the messages would no longer send. There were similar warnings with the broadcasts used for course updates, but many of them were able to be sent.
Pros
- Two-way communication.
- Localized communication hub.
- Ability to create automated conversations and support to incoming messages.
- Versatility of use.
Cons
- Better one way communication once explicit consent from recipient is acquired.
- Ability to see in one place where any automations are live.
- Alerts or notifications when an automation fails.
Most Important Features
- Automation
- Integration
- Ease of use
- Reliability
- Pricing
Return on Investment
- For the intended application, we experienced a negative ROI due to the inconsistency in the ability to maintain the automation without incoming responses. Since it is a free service that was meant to lead to paid services organically, the inconsistencies prevented the desired outcome.
- We did experience a higher conversion rate with basic incoming messages with questions about services or products due to the ability to have pre-created responses and direction immediately supporting the prospect.
Alternatives Considered
Facebook Business Manager (formerly Pages Manager), HighLevel and Textedly
Other Software Used
HighLevel, WordPress, Notion, Nifty, Google Drive, Google Sheets, Namecheap, Cloudflare, SiteGround, HostGator, GoDaddy, SmarterQueue, TestFlight
