TrustRadius Insights for Makesbridge are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Makesbridge is a versatile solution that caters to the needs of marketing, sales, and support teams. Users have found it valuable for outbound email efforts and website activity tracking. The integration with Salesforce has provided transparency and ease of analysis, making it a preferred choice for small firms seeking a cost-effective alternative to standard automation solutions like Pardot, HubSpot, or Marketo. The intuitive dashboards and navigation, along with beautiful templates, have been commended by reviewers as they find Makesbridge to be a valuable tool for their team. Additionally, the platform addresses the need to automate marketing tasks and provides everything in one place. This convenience has proven to be a significant advantage for organizations that previously faced challenges with limited support and integration issues. Moreover, the Auto Bots and Nurture Tracks features allow for automated follow-up emails, enabling targeted communication with leads based on specific criteria. Makesbridge has made users' lives easier, allowing them to focus on sales while receiving highly recommended support from the team.
I have nothing short of a great experience using Makesbridge. The platform its self is very user friendly and the email templates are very helpful. Junaid is easily the biggest asset to the platform as he helps you get setup and really learn the platform from the ground up. Junaid was always quick to respond to any issues I had and had the answer to every question. All in all, Makesbridge is a wonderful software with a great team that ensures you get the most out of what you purchase.
Makesbridge is our marketing automation solution. It is used by the marketing, sales and support/customer success teams for outbound email efforts, and website activity tracking. We have integrated the solution with Salesforce.
My organization is a small firm, and we were completely priced out of the market for the "standard" automation solutions like Pardot, HubSpot or Marketo. Makesbridge was like a godsend to our team. All of the features we needed, intuitive dashboards and navigation, and beautiful templates. Quite honestly, there is not a single feature that the larger firms have that we could possibly need now that we have implemented Makesbridge- It's that good.
The successful use of the Makesbridge platform by the Marketing team prompted the support team to explore using the application to send and monitor the results of their proactive customer support and product education efforts, and they are very excited about the transparency gained via Makesbridge. Our communication manager is thrilled that she can set prefix templates for use by the respective departments, and I like that I can analyze everyone's efforts in a single dashboard. No more hunting and wading through endless reports.
Pros
Number One- The support. Implementation was seamless, but anytime I have a question, the support team goes above and beyond to make sure everything is taken care of. I want to stress that these are not support bugs, or software glitches, but training and real-life application. They have the patience and professionalism unrivaled by other experiences I've had with software vendors.
The UI is incredibly intuitive. Clear tiles and icons allow for easy navigation. I love that each icon has the associated training tutorial linked below, so I have a refresher available as needed. This is awesome with a rapidly-growing sales team- I know that they have the tools and support available to them, and I don't have to do as much hand-holding.
The integration with Salesforce is awesome. I create a campaign, and the members are then added to any email campaign. The results of the effort sync back to Salesforce automatically.
Intellegent workflows- I can set up drip/nurture campaigns easily. Lead scoring is so simple, and my sales team receives alerts when prospects have completed various activities we've flagged as funnel progression. All activity is recorded in the contact/lead record within Salesforce, so we know what content on the website the prospect has consumed, and their participation in email campaigns.
Bridgestatz is wonderful as a compliment to Google Analytics! We can see traffic, look up click paths, set alerts and experiment all without risk of compromising our core data.
Cons
I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Likelihood to Recommend
I noted earlier that we are a small firm... we were totally priced out of the market for other products, but desperately in need of automation. I loved that the solution was priced insanely reasonably, and had month-to-month billing options. We have been blown away by the features and flexibility of Makesbridge. Questions to ask: I guess to make sure that you're selecting a solution that solves your business problem. Pay for the features you need, and find a product that will scale efficiently. We have not found a single feature in our need vs. wish evaluation matrix that MakesBridge did not have as a standard option. And, what level of engagement will you require. Again, we're a startup- we all do a little of everything. I don't call an 800-number and speak to a stranger. I speak to Ehsan, and he knows who I am, who my staff are, and what we're trying to accomplish. It's a partner rather than a transaction.
