I use it to nurture potential leads who will buy from my courses. First got drawn to their automated features which you cannot get from any other providers on a free plan. While free is limited, I eventually plan on scaling my business and when it's profitable enough, I surely will upgrade as it is worth it. Editing features in MailerLite is great, I have used their landing page features perfectly, and really love the segmentation. Their system also ensures that only legit and capable email senders are allowed to send out mass emails as they review each account carefully. That makes me feel secure that spammers are not allowed in their system. They even gave me freebies before I turned 1 year using them. They're a really cool company. Some feature wishes: better analytics for overall bird's eye view of reports (now this feature is per campaign only, and the dashboard report is still not very detailed). Rating: overall A+
Pros
Automation is unlimited even if you're in the free tier.
You can have as much as 1,000 subscribers before upgrading with at least 12,000 generous free emails which rolls over monthly.
There's always their quick email support. To think I don't pay a single cent using their service yet, they have given so much value back to me already.
Cons
Detailed overview of reports with easy downloads of comparative analysis
Subscriber preferences (unsubscribe is per group only, people can't customize how often they want to receive emails etc.)
Likelihood to Recommend
I think it's a really good product for nurturing, email broadcasts, and for everything in between. Not sure if they'll be suited for high transaction emails (e-commerce).
I am a sole trader and use it for myself in my business as well as with my clients. MailerLite makes it easy to set up and create email marketing campaigns as well as set up landing pages, etc. for specific promos or services - again, for myself and my clients.
Pros
Landing Pages
Email Campaigns
Customer Service
Their own community creation & treatment
Cons
Some key functions are named different to other platforms
Likelihood to Recommend
For a solopreneur or small business that is wanting to start and grow its email list, MailerLite is fantastic to use. It has everything one needs to get going and grow the list. From simple sign-up forms, pop-ups to landing pages and even websites - it has it all. Also, learning MailerLite is very visual and hence simpler to do, plus their customer service is very professional and quick to answer and support if and where needed. I have supported many clients getting going in MailerLite and they all love the features and how easy it is to learn and use.
