MagicPixel

We used MagicPixel to help connect the dots between various marketing channels at our agency and with select partners. Being able to properly attribute conversions and sales/leads to the right channels helps us invest more wisely with limited marketing dollars. With real-time access to data in our environment, we can see what's working, what has failed and quickly update it if needed. The server-side tagging features also make it super easy for us to reduce management time and increase efficiency.

• Efficiency between teams has increased
• Time to invest in solutions has decreased

With the rise of restrictions on 3rd party cookies finding a solution to better track and analyze our data was a must. The other important part of our business was having something that could manage all of our trackings at once from a central location. MagicPixel helped with that so that we could have everything where we wanted.

• Improved multi-integrative approach for less dev time implementing tags.
• Easier testing of tags meant less down-time for misbehaving tags.
• More mobile growth due to better tracking.

In our organization we leverage MagicPixel in a wide variety of ways. The most prevalent and valuable way is as a tag management platform. This tool is a great resource and helps bridge the gap between marketing and legal so that we can be a efficient and effective team but still within data compliance regulations.

• Lack of improved Page Load Times.
• Bridges the gap between marketing and legal for tagging purposes.
• Tag Management and performance monitoring have been helpful in our decision making processes.

Hitask

Adobe Marketo Engage, Salesforce CMS, Drift