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Mad Mimi

Score10 out of 10

18 Reviews and Ratings

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What is Mad Mimi?

Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Mad Mimi has to offer, as determined by TrustRadius' reviewers.
Based on 18 ratings of Mad Mimi's features
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Top Performing Features

  • A/B testing

    Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

    Category average: 7.6

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.4

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 7.9

Areas for Improvement

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.3

  • Spelling and Grammar Check

    This feature checks emails for spelling and grammatical mistakes before they are sent out.

    Category average: 8.1

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.7

Reviews

What users are saying about Mad Mimi.
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Love Mad Mimi!

Incentivized
Alise GoldView profile
Teacher at Akiba-Schechter Jewish Day School (11-50 employees employees)

Use Cases and Deployment Scope

We use Mad Mimi to send out our weekly newsletter to parents in the school. It allows us to include pictures and highlights as well as links and flyers! We can also see who is reading and opening our newsletters.

Pros

  • Newsletter templates
  • Tracking reading and engagement
  • Graphics and ease of use

Cons

  • Allow more than one person to edit at a time, like google docs
  • More templates
  • Allow to link a video and show the video in the newsletter

Return on Investment

  • Helps us update parents
  • Keeps our contacts organized
  • Shows us who is engaged

Alternatives Considered

Google Classroom and RenWeb

Other Software Used

FACTS Student Information System, Canva, Google Classroom, Canvas

Mad Mimi won't drive you mad! It does what it promises.

Incentivized
deba omoluruView profile
IT Support executive in Information Technology at Petronomics Limited (51-200 employees employees)

Pros

  • Mad Mimi can help you store email contacts on their server in different categories which makes it easy to send targeted emails to a particular category or group as the case may be.
  • The Autoresponders from Mad Mimi are very effective and can be personalized to have the feel of your company and are very easily automated. The DRIP messages are pretty straight forward for anyone to prepare.
  • Mad Mimi gives you good analytics (which can be integrated with google analytics) so that you know how well your marketing emails are converting. It allows you to do follow up on those who might not have read the emails you sent to them.
  • They have already made templates for emails which means you can easily prepare, edit and send out any type of emails in minimal time. I like the ability to use the drag and drop method to prepare my own email.
  • It is cheap with very great customer support.

Cons

  • Mad Mimi can improve their marketing automation as their present autoresponder limits us to send emails only on certain time intervals and special dates.
  • Mad Mimi needs to work on customization of the interface for preparing email because it is not very fluid. They should make it possible for the user to be able to adjust the spaces between their segmentation so that their final emails can look more professional.
  • They should allow the contact storage to be unlimited because email Contact does not take much space.
  • The number of emails that can be scheduled should be made unlimited.
  • They should include the option of embedding a short video.

Return on Investment

  • Mad Mimi has helped us capture more customers through email marketing. We sometimes get as much as 60 percent response to our emails
  • The emails sent out via Mad Mimi by the company has more than tripled since we started using it. This is due to the conversion rate we have experienced.
  • The cost of purchasing Mad Mimi is minimal compared to the number of leads we have enjoyed using it.

Alternatives Considered

Mailchimp

Other Software Used

Microsoft Office 365, MySQL, Malwarebytes, Microsoft Yammer, FoxitPhantom PDF, Google Analytics, Google Drive, Google Hangouts, Dropbox Business, PayPal Payments, TeamViewer, SysTools Lotus Notes to Office 365 Migration Tool, WordPress, Microsoft Access, IBM SPSS, Avast Business Antivirus, Mailchimp, Canvas

Usability

Mad Mimi - Great Software With a Great Customer Success Team Too!

Incentivized
Jackie BassettView profile
CEO (Chief Executive Officer) in Corporate at NEJM Group (11-50 employees employees)

Pros

  • Easily understood, real-time audience metrics capture: We quickly knew exactly who/what/when/where and why each piece of content in each campaign was resonating with our target audience.
  • Super agile system lets us do a lot of testing without a lot of extra work.
  • Expertise of the entire Mad Mimi Team, was behind every campaign! Far beyond this great software, we benefited greatly from the expertise their team readily offered. All of that expertise was at no charge! Everyone at MadMimi really wants every customer to have great results!

Cons

  • We are raving fans of Mad Mimi. Being creative ourselves, we were always offering new ideas and they were great about listening. We never found any missing functionality.

Return on Investment

  • ROI was immediate. It enabled us to do extensive A/B testing, which is always enlightening. We definitely pivoted based on the real-time results and it extended our testing time. But the ROI we got in the final campaign was well worth it!
  • Positive impact every which way we looked, in our work with Mad Mimi. We were always guided by the metrics, and never had any issues with using the technology with our most important audience.

Alternatives Considered

Constant Contact

Other Software Used

SeoSamba for Wordpress Enterprise, Videxio Cloud Videoconferencing, Divvy

Stop Procrastinating. Get Those Newsletters Out with Mad Mimi.

Incentivized
Robbin BlockView profile
Creative Marketing Strategist in Marketing at BLOCKbETA Marketing (1-10 employees employees)

Pros

  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.

Cons

  • Although you can customize your newsletter with logo and colors, there's basically only one format. That's good and bad. On one hand, it keeps things very simple. On the other hand, it isn't that flexible if you want a different design.
  • Other tools have built-in templates for various types of emails -- news, sales, etc. Would be nice to have those on MM.
  • Other tools make it easier to set up drip campaigns.
  • Other tools have more sophisticated features, like integration with an e-commerce platform to remarket to visitors who have left.
  • It's difficult to resend an email to unopened ones.

Return on Investment

  • It has helped introduce people to workshops, which is part of their customer journey to hire me as a consultant. Which in turn, leads to increased revenue.
  • It demonstrates my expertise as a marketing consultant, which again leads to increased revenue ultimately.
  • It's an infinity ROI at this point since I'm on the Mad Mimi free plan (except for the time invested to create the emails of course).

Alternatives Considered

MailChimp and ActiveCampaign

Other Software Used

MailChimp, Weebly, Insightly, Buffer, Google Analytics, Google Drive, Zoom

Usability

Mad About, and Mad At, Mad Mimi

Incentivized
Lincoln Stoller, PhD, CHtView profile
Principal in Marketing at Mind Strength Balance (1-10 employees employees)

Pros

  • WYSIWYG-like editor
  • Editing and correction after publication
  • Good interface

Cons

  • Free version was too limited in the size of the mail list it supported.
  • Free version was too limited in the number of images that could be stored in the image library.
  • At the time I was last using it, they did not have a full-featured link to enable people to sign up for different mail lists, or different profile indicators for a single mail list (such as field of interest, or location).

Return on Investment

  • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
  • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
  • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.

Other Software Used

WordPress, MailChimp, WooCommerce

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