#1 most frequent
United States of America
58.5%1,600 installations of 2,736
What is Lotame?
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Categories & Use Cases
Product Demos
Top Performing Features
Collection of third-party data
Third-party (external) data is collected and combined with first-party data.
Category average: 8.5
Tag Management
Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy
Category average: 7.1
Data Analysis Dashboard
Dashboard enabling data to be segmented to help reach audiences more precisely.
Category average: 8.2
Areas for Improvement
Campaign Analytics
Dashboard for measuring and comparing campaign performance.
Category average: 6.4
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Category average: 7.9
Access to Third-party Data Providers
Data transfer to ad networks and exchanges for media buys.
Category average: 7.8
Who Buys & Uses Lotame
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
10.3%283 installations of 2,736
#3 most frequent
Canada
6.5%177 installations of 2,736
The best platform for data
Pros
- It helped us reach a better audience for the campaign
- It helped us reached the KPI set by clients
- It helped targeted better audience and improve campaign performance
Cons
- Data is not sure if updated
Return on Investment
- It helped reached better campaign performance
- Targeted the right audience
- Good conversion
A leader in the DMP field
Pros
- Its ability to show different affinities of audience segments
- Creating and customizing audience segments
- Great reporting features to help learn more about audience segments and media performance
Cons
- The user interface is usable, but could use some improvements
- Organizing campaign data and tags is completely up to you as the user, which while very flexible, can be confusing to first time users
Return on Investment
- By using Lotame, we've been able to ensure that each ad impression served is relevant to the user
- We have been able to greatly expand our audience segments through the use of third-party data
Other Software Used
Salesforce DMP (formerly Krux), BlueConic, Datorama
Lotame Rocks
Pros
- Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
- Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
- We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.
Cons
- So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Return on Investment
- We're winning direct media campaigns that we would never have won without Lotame's ability to segment the audience, full stop.
Alternatives Considered
Oracle DMP (Bluekai), Krux and Origin DMP
Other Software Used
OpenX, AppNexus, JW Player
Lotame - a great DMP to handle your audience management
Pros
- Very good client service and hands on support. Good online training platforms & know how centers.
- Transparent and easy way to create audiences and manage the audiences in the platform.
- Encouraging their clients to share experiences and so get stronger.
Cons
- Improvements on dashboard for quicker overview on segment statistics (more visualization).
- 3rd party handling with cross device partners more open.
Return on Investment
- Positive impact on our transparency on our publishers. Help to better understand them.
- Positive impact on audience monetization. By doing the data management in-house we also have a bigger credibility with our clients.
- Positive impact on our product development: Getting more audience products on the way.
- Not yet solved: Issue on Cross Device but on its way.
Alternatives Considered
Salesforce DMP (formerly Krux) and Oracle DMP (Bluekai)
Other Software Used
AppNexus, DoubleClick
Lotame - The Genuine Advanced Audience Management Tool
Pros
- Integrated platform to manage audience
- Online and Offline audience management
- Top level audience analysis
Cons
- Further enhancements in existing UI
- Lack of live reporting of audience
- Fall in number of audiences while integrating with DSP
Return on Investment
- Positive Click through Rates in Digital campaigns
- Insights of audience which saved campaign money
Other Software Used
Google Analytics, DoubleClick, AdWords