#1 most frequent
United States of America
39.3%5,307 installations of 13,515
What is Looker Studio?
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
Categories & Use Cases
Top Performing Features
Drill-down analysis
Drill down analysis is the ability to get to a further level of detail by going deeper into the hierarchy.
Category average: 8.7
Pre-built visualization formats (heatmaps, scatter plots etc.)
Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.
Category average: 8.8
Publish to PDF
Category average: 8.9
Areas for Improvement
Predictive Analytics
Predictive Analytics is the ability to build forecasting models based on existing data sets.
Category average: 7.5
Pattern Recognition and Data Mining
Pattern recognition and data mining mean the ability to recognize hidden patterns in large quantities of data.
Category average: 6.2
Integration with R or other statistical packages
Integration with the open-source R predictive modeling environment.
Category average: 6.5
Who Buys & Uses Looker Studio
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
6.2%835 installations of 13,515
#3 most frequent
Brazil
6.0%812 installations of 13,515
Very convenient tool for structured data visualisation
Use Cases and Deployment Scope
Looker Studio helps us to organize and visualize our data. We have some user profiles with their demographics, specific situation descriptions, behavior, etc. Looker works well to gather and make charts from this data. It is very useful for presentations, meetings or any research. The charts created in Looker can be downloaded in PDF, it is very convenient to use them.
Pros
- Data visualisation
- Data extraction
- Data sharing
Cons
- Requires learning curve
- Data must be structured to download
- Loading time is long
Return on Investment
- Speed up report creation
- Helps during the meetings
- Speed up the business desicions
Usability
Alternatives Considered
Tableau Desktop
Other Software Used
Slack, SurveyMonkey, Google Forms, Figma, Canva
Easy to set up and deploy company wide
Use Cases and Deployment Scope
Is the main dashboard of the company. We use it mainly for live data that we want to view live. We also use it to explore data to try to figure out issues, opportunities etc..
Pros
- Connections with the google ecosystem
- Speed of reports
- Data ownership
Cons
- There has been a lack of new features inside the ecosystem from some time now
- There is no easy way to create relationships between data tables
Return on Investment
- It eneables the CEO to have a 360 view of the business with all the integrations it proveds
- A lot of option to import data
- User friendly for the final user
Usability
Alternatives Considered
Microsoft Power BI and Tableau Desktop
Other Software Used
Microsoft Power BI, Tableau Desktop, Microsoft Excel
Easy Access to Web Data with Low Barrier-to-Entry.
Use Cases and Deployment Scope
I use Looker Studio daily to build dashboards and reports for routine analysis, as well as data pulls for our site data. The internal team uses these dashboards to analyze data needed for report-building and address business questions. My team and I also utilize Looker Studio to create self-serving dashboards for our key functional teams and stakeholders who have specific questions or routine needs.
Pros
- Connects to GA4.
- Loads quicker than other tools such as Tableau.
- It is easy to share dashboards for viewing and co-editing purposes.
- It is easy to export data from tables.
- Ability to create filters and custom/calculated metrics.
Cons
- There are several limitations to data manipulation - especially with different scopes.
- Limited functionality on pivoting data, etc - ie, cannot create segments.
- Data has to be refreshed if new dataLayer elements are added often manually.
- A limited number of charts, graphics, etc.
- Limited design abilities (cannot bring in custom fonts, etc).
Return on Investment
- Ability to create/stand up business objective-driven dashboards.
- It has significantly aided in the QA of site features with analysis of Google Tags (e.g., ensuring that checkout flow does not have significant issues when Shopify launched extensibility).
- They expanded the interest in and desire for functional teams to be more data-driven in their stratification/optimization tactics.
Usability
Alternatives Considered
Tableau Desktop
Other Software Used
Shopify Plus, Tableau Desktop, Microsoft Excel
Lots of stuff... for free!
Use Cases and Deployment Scope
In our company we use Looker Studio to analyze and understand internal KPIs, mostly to verify the profitability of contracts (man hours invested vs value of the contract) by importing time logs from Jira and financial data from our ERP. With the same data we are also able to allocate resources on various projects to normalize the workloads and optimize costs.
Pros
- Data integration with various sources
- Dashboards are easy to make
- Google Workspace integration
Cons
- Complex data modeling is best done at the source
- The best performance is obtained with BigQuery. Avoid large datasets from other sources
- Some features are locked in the "Pro" version, but you can work around some of them
Return on Investment
- It's easy to use, so your IT needs only to provide the data, while dashboards can be created by the relevant people
- Has BigQuery behind, so little effort required for ETL transformations
- The output, if done correctly, are great
Usability
Alternatives Considered
Microsoft Power BI
Other Software Used
Jira Service Management, Jira Work Management, Salesforce CMS, Google Workspace, Google Sheets, Google Drive, Google Forms, Postman, Airtable, Google Calendar, Microsoft Visual Studio Code, Microsoft Teams, Google Meet
Optimise content with Data Studio
Use Cases and Deployment Scope
I use Data Studio to monitor the performance of eCommerce articles, looking at revenue, click through rate, ePM, and traffic. Using this data allows us to see how well optimised a page is to convert and make money from our affiliate partners. It also allows us to create different views and bring together different types of articles in different verticals and sectors of retail and eCommerce.
Pros
- Customisation
- Presentation of data
- Different measurements of data
Cons
- Load time
- Bugs/reports breaking
Return on Investment
- Allowed us to better optimise pages that weren’t working previously and converting
- Able to monitor tags and events live and therefore be reactive to the data
Other Software Used
Parse.ly, Airtable, Dayforce