TrustRadius: an HG Insights company

LinkedIn Sales Navigator

Score8.7 out of 10

1,431 Reviews and Ratings

Get a Demo

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features LinkedIn Sales Navigator has to offer, as determined by TrustRadius' reviewers.
Based on 1,431 ratings of LinkedIn Sales Navigator's features
View all features

Top Performing Features

  • Filters and segmentation

    Allows users to filter contacts and segment leads to explore data and create lists.

    Category average: 8.2

  • Company/business profiles

    Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.

    Category average: 7.9

  • Advanced search

    Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

    Category average: 8.2

Areas for Improvement

  • Salesforce integration

    Integrates with the Salesforce.com CRM platform.

    Category average: 8

  • Lead qualification process

    Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.

    Category average: 7.2

  • Append emails to records

    Allows users to selectively or automatically append email threads and attachments to leads/contact records.

    Category average: 7

Reviews

What users are saying about LinkedIn Sales Navigator.
View all reviews

LinkedIn Sales Navigator

Amy ZielinskiView profile
Head of Sales in Sales at FGC+ (201-500 employees employees)

Use Cases and Deployment Scope

We use LinkedIn Sales Navigator for all of our lead generation and some sales outreach. This helps us find the right target contacts and gain success faster.

Pros

  • lead generation
  • target list building
  • sales outreach
  • inmails

Cons

  • downloading target lists
  • more outreach credits

Return on Investment

  • we have landed more clients by utilizing LinkedIn Sales Navigator
  • we can build strong target lists
  • hopefully we can find a way to download our lists

Usability

Alternatives Considered

LinkedIn Jobs and LinkedIn Learning (Lynda.com)

Other Software Used

monday.com, ZoomInfo Sales, Slybroadcast

LinkedIn Sales Navigator Identifies Quality Contacts for B2B Marketing.

Incentivized
Dustin Roberts
Marketing Associate in Marketing at Canopy Life Sciences (201-500 employees employees)

Use Cases and Deployment Scope

I typically use LinkedIn Sales Navigator primarily for prospecting and gathering targeted contacts for each of our service offerings. As well, I use it for updating our existing key records within our CRM. LinkedIn Sales Navigator notifies me when contacts move to new organizations or if they get promotions or new titles.

Pros

  • Great for segmenting by Job Title.
  • Opportunity alerts can be set and I receive notifications.
  • Can look at all employees for a particular company and identify best contacts.

Cons

  • Contact information is not always the best, at least for email addresses.
  • No bulk exports.
  • Doesn't really replace the need for other tools.

Return on Investment

  • Advanced search and lead recommendations identify targets quickly.
  • If you need quality contacts over quantity this is a more suitable tool.
  • Still need to have other tools like ZoomInfo or Wiza for collecting contact data.

Usability

Alternatives Considered

ZoomInfo Marketing

Other Software Used

ZoomInfo Marketing

Great tool for list building and data enrichment.

Incentivized
Verified User
Professional in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We primarily use LinkedIn Sales Navigator for building our target account lists, specifically focusing on our core target sectors. It addresses the issue of targeting individuals who are likely to be buyers. As a LinkedIn product, it means we can build lists based on actual, accurate, and up-to-date data. This data is then used in both marketing and sales activities.

Pros

  • List Building.
  • Target account profiling.
  • Identifying key buyers.
  • Search feature.
  • Integrations with other sales tools.

Cons

  • Building lists can be time consuming though searches and identifying individuals.
  • Better integrations for data enrichment.
  • Exporting data.
  • Key account profiling, LinkedIn has a lot of data so it is time consuming.

Return on Investment

  • Data enrichment, means we can find out more about prospects.
  • ROI - Sales outreach.
  • Identifying key buyers for closing deals - speaking to right person.
  • Customer expansions.
  • Customer Renewals.

Usability

Alternatives Considered

Cognism, LinkedIn Marketing Solutions, Clearbit, RocketReach and Apollo.io

Other Software Used

Apollo.io, Cognism, LinkedIn Marketing Solutions

Why I choose the LinkedIn Sales Navigator to get my ROI!

Incentivized
Ronak BahetiView profile
Business Relationship Director, India in Sales at HOCK International India Pvt ltd (11-50 employees employees)

Use Cases and Deployment Scope

It allows me to filter out the demographic audience who is the target audience.
It is a great tool for finding out potential clients . I like the fact that the data can be imported and further refining of it is possible. I plan to continue using it as it is beneficial to my role in business development.

Pros

  • Filter of data
  • Download of data
  • Target audience by demographic

Return on Investment

  • I got leads which converted to revenue
  • Easy to use

Usability

Alternatives Considered

HubSpot CRM, Slack, Zoom Events & Webinars, LinkedIn Learning (Lynda.com) and LinkedIn Recruiter

Best Lead Generation and B2B Networking Platform

Swetha RavikumarView profile
Senior Business Development Executive in Information Technology at Exela Technologies (10,001+ employees employees)

Use Cases and Deployment Scope

Linkedin Sales Navigator is very helpful for business development and sales generation. LinkedIn Sales Navigator is primarily used for prospecting and prospect analysis such as finding the relevant contact and decision-makers of the organisation. With the help of advanced filters, we can filter out the lead company (account) and lead contact. Used to send emails to the prospect. Sales Navigator helps to identify the company details like location, employees and industries, etc

Pros

  • Prospecting
  • Account buliding and finding decision makers of the organisation
  • B2B networking platform
  • Lead generation

Cons

  • Recommend lead contact related to the specific industry we are in
  • Advanced search for industry section needs improvement
  • It would be great if provided a activity dashboard

Return on Investment

  • Generating new leads
  • Bulid your B2B networking
  • Provides the contact information and company profile as per the business requirements

Alternatives Considered

ZoomInfo, Seamless.ai and RocketReach.co

Other Software Used

ZoomInfo, Seamless.ai, RocketReach.co