#1 most frequent
France
55.7%64 installations of 115
What is Lengow?
Lengow is the feed and product listing management offering from the French company of the same name.
Categories & Use Cases
Product Demos
Top Performing Features
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 4.8
Ad display and retargeting segmentation
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
Category average: 5.6
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Category average: 2
Areas for Improvement
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 1.8
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Category average: 6.2
Contextual advertising
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
Category average: 3.6
Who Buys & Uses Lengow
#2 most frequent
Spain
19.1%22 installations of 115
#3 most frequent
United States of America
8.7%10 installations of 115
My experience with Lengow
Use Cases and Deployment Scope
We use Lengow to sell our products in Amazon, eBay, Decathlon and CDiscount. Lengow allows us to avoid building direct integrations with marketplaces, this brings benefits. It also facilitates the updating of products and orders.
Pros
- Marketplaces Integration
- Products info updates
- User friendly graphic
Cons
- Attribute editing rules
- Real time API stock integration
- More marketplaces
Return on Investment
- Easy opening of new marketplaces
- Sales support
- Saving money in the integrations
Alternatives Considered
ChannelAdvisor
Other Software Used
Adobe Commerce (Magento Commerce), Akeneo, ChannelAdvisor
