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Lengow

Score7.9 out of 10

4 Reviews and Ratings

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What is Lengow?

Lengow is the feed and product listing management offering from the French company of the same name.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Lengow has to offer, as determined by TrustRadius' reviewers.
Based on 4 ratings of Lengow's features
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Top Performing Features

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 4.8

  • Ad display and retargeting segmentation

    Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

    Category average: 5.6

  • Sequence targeting

    Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

    Category average: 2

Areas for Improvement

  • Social advertising

    Advertising on social media platforms like Facebook, LinkedIn, etc.

    Category average: 1.8

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

    Category average: 6.1

  • Contextual advertising

    Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

    Category average: 3.6

Reviews

What users are saying about Lengow.
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My experience with Lengow

Incentivized
Verified User
Technician in Information Technology (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Lengow to sell our products in Amazon, eBay, Decathlon and CDiscount. Lengow allows us to avoid building direct integrations with marketplaces, this brings benefits. It also facilitates the updating of products and orders.

Pros

  • Marketplaces Integration
  • Products info updates
  • User friendly graphic

Cons

  • Attribute editing rules
  • Real time API stock integration
  • More marketplaces

Return on Investment

  • Easy opening of new marketplaces
  • Sales support
  • Saving money in the integrations

Alternatives Considered

ChannelAdvisor

Other Software Used

Adobe Commerce (Magento Commerce), Akeneo, ChannelAdvisor

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