TrustRadius Insights for Leanplum are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Business Problems Solved
Leanplum is a versatile platform that has been widely used to streamline marketing campaigns and enhance customer engagement across various industries. Users have found that Leanplum allows them to save time and effort by keeping all their campaigns together and making them easy to set up and edit. The platform's features, such as basic email sending capabilities for newsletters and the location capturing feature for device duplicacy comparison, have proved helpful in meeting users' specific needs. Leanplum's multi-platform communication capabilities have also been utilized by many users to effectively reach their audience. By implementing behavioral segmentation using recent purchasing data, users have been able to personalize discounts and increase overall revenue. Leanplum has significantly improved operational efficiency by simplifying the release, segmentation, and testing of new live events, resulting in a lift in player average revenue per user ARPU. Users have successfully driven engagement to their app by leveraging Leanplum's ability to send emails, push notifications, and in-app messages to app users. Additionally, Leanplum has solved the problem of requiring a build to update a game by allowing the push out of content and limited time events through adjustable variables from the server. Overall, Leanplum enables users to create cohesive campaigns across multiple channels, personalize messaging based on user behavior, and drive customer acquisition, retention, and monetization.
Loading Reviews List....
Leanplum Reviews
1 Review
Professional, Scientific, and Technical ServicesInformation Technology & Services1
Leanplum has been utilized by my client for both transactional & marketing push notifications & messaging. A problem the client had was correlating push activity with engagement & customer KPIs. Leanplum offers advanced analysis that allows users to correlate many different metrics & formulas to specific or multiple push events. Additionally, Leanplum offers advanced segmentation capabilities that many similar services did not offer at the time of evaluation.
Pros
Leanplum handles user data & segmentation very well. There are many different system & custom fields you can segment on. The field type & segment local operator support is really advanced, allowing you to slice your lists or data any way you want.
Out of the box, Leanplum provides many types of analysis to understand how events affect customer interaction with your product. If you fully integrate with the SDK and send detailed interaction & product purchase events, Leanplum can give you great user & financial insights.
Leanplum's campaign setup process is intuitive and powerful. Setting up the segments and schedule is very easy. The A/B testing capabilities are also very powerful and the split test analysis view is very helpful.
Cons
At the time of setup, the developer documentation was somewhat sparse. Especially when dealing with migrating tokens from a different vendor, we had to spend some time with our Account Manager & tech support figuring out the best way to integrate.
Their sync API isn't quite as robust as other B2B vendors. The connection drops out or gives odd responses occasionally. It's important to have sync code in your backend that can handle these kinds of errors robustly.
Their email functionality is a comparable even to a tool like MailChimp.
Likelihood to Recommend
I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.