TrustRadius Insights for Leadspace are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
User-Friendly Interface: Several users have praised Leadspace for its user-friendly interface, finding it simple to use and easy to learn. They appreciate that the platform is capable of handling large datasets without any issues.
Wide Database: Many reviewers have mentioned that Leadspace provides a wide database, which includes ideal and key contacts for sales and business relationships. This extensive database has been valuable in helping users find the right prospects and generate leads effectively.
Effective Data Management: A number of users have commended Leadspace's data management capabilities, stating that it enhances data quality and makes it more user-friendly. Users appreciate features such as lead enrichment and appending form data, which improve the accuracy and completeness of their customer information.
Enriching contact and account information and creating an Ideal Customer Profile is also essential if we are to improve our scorekeeping, scoping, and white-spacing processes further. Compared to the other vendors we employ, ICP's enrichment is far superior and allows us to more easily move to ABM while also giving an extra layer of scoring, which we aim to use soon after launch.
Pros
It has been a pleasure working with the LeadSpace team in understanding our needs and addressing any coding or backend issues that have kept us from receiving the data we needed.
A database of specific job titles, geographical regions, and interests can be easily obtained.
Having regular face-to-face contact with a potential customer allows me to obtain a deeper knowledge of the type of person I'm trying to attract.
Cons
The implementation process took longer than expected.
There is no guarantee that information is current or accurate. Leadspace should do a better job of organizing data.
Likelihood to Recommend
No matter how specialized the integration or how much support for internal services was provided throughout the creation of the solution, Leadspace support was always available and extremely prompt in helping to smooth out any issues that developed during the setup process.
VU
Verified User
Manager in Marketing (Computer Hardware company, 10,001+ employees)
We use Leadspace for the enrichment of all the incoming data and then to place the received records in a hierarchy. Leadspace is the source of truth for all deals and the records are able to sync in a seamless way. Leadspace helps in prospecting specific job titles and job functions that are likely to be involved in the buying process for our products and services.
Pros
Data Procurement
Data Organization
Data sync
Cons
Data accuracy
Data decay
Data reverification
Likelihood to Recommend
Leadspace is very well suited for audience prospecting even for hard to find job titles. It is also very helpful in procuring intent data which is usually hard to find and hence the procured data is a potential lead for us if we can convert the lead to a customer.
We are a lead generation-based company and hence we need a lot of leads to come in to make sure our business continues. Lead space is our perfect solution to continue getting and managing all the leads effectively and also make sure they are serviced in the right sense. It is a very essential software to maintain our quality of service and effectiveness towards our clients
Pros
Lead Management.
Lead Capture.
Lead Optimization.
Follow Up.
Cons
Pricing.
Interface.
User Experience.
More Integration.
Likelihood to Recommend
For small to mid sized companies who cannot afford Salesforce but need a good software to get effective, positive, and good follow up on leads while maintaining quality service and delivery. it is good for maintaining transparency and everything between the organization and also making sure everyone knows about the progress on the lead.
We leverage SmartSuite to improve data enrichment accuracy of new leads and update existing records with continuous data management. Our target customer is VSBs (very small businesses) which are rarely found in other solutions that we vetted. With a match rate of 68.4% (US businesses), we're extremely satisfied with the ReachForce solution. With the additional information (especially firmographics and industry data), we're able to make improvements in our lead scoring logic and identify which vertical markets are the best fit for our software.
Pros
Great ROI! We spend significantly less time chasing down data points with our leads when their records have already been enriched.
Support is super responsive and helpful. We haven't had to lean on them much, but whenever we have questions, they're quick to engage.
Great relationship. We have frequent check-ins with Reachforce to discuss how things are going, share product roadmap ideas, and strategize on how to best leverage the platform.
Cons
Hard to pinpoint any cons with Reachforce. Any issues/concerns I've ever had, they've addressed or even improved the product to help us (and other customers).
Likelihood to Recommend
Any business that is optimizing their lead capture forms for conversion (by reducing form fields) will benefit from a data enrichment service. When a visitor comes to our site and fills out a form, it's critical that we assign the lead to a sales dev rep within five minutes (we're 90% more likely to reach them in that timeframe). Having the enriched data points immediately allows us to further qualify net new leads and escalate them within the SLA.
Reachforce SmartForm is primarily used by the marketing team to drive better leads to the sales team.
Pros
Reachforce Smart forms - pumps up conversions with fewer fields, while getting high quality/accurate data company and contact on the back end
Reachforce data is second to none
Reachforce standardization is a lifesaver when doing things like segmenting, direct mail, etc.
Cons
Implementation of Reachforce Forms is a little confusing, but once its done seamless
Likelihood to Recommend
Anyone selling B2B, except email, first name, last name (and email can be free mail (Gmail.com) so not very accurate - end-user data is notoriously inaccurate - examples:
Company: IBM, I.B.M. IBM Inc
# of Employees - is that the number in my office, in my region, in my country or global?
Company Revenue - Actual form completed by an executive at IBM - $10MM (is that monthly? annual? division? etc)
Most B2B companies segment their database based on these fields or similar (either for routing or scoring) so when they are 98% inaccurate (based on studies by Eloqua (Oracle) and Sirius Decisions) - having accurate data is even more important.
The simplest reason is the fewer fields you have the higher your conversion rates, even using tools inside of Marketing Automation Platforms like Progressive profiling and autofill - doesn't have the same impact as having 4 fields vs. 6-10 fields that are auto-filled - add the added benefit of getting 10x the data and it being accurate and standardized.
We are currently using Reachforce to acquire new contacts/leads for our business unit as well as send out an awareness campaign (e-mail) to people we have no relationship with when we launch new products, host new events, or do surveys, etc. We also use Reachforce to capture/append missing data of contacts and companies we have in our master contact database.
Pros
Appending (enriching) the form data is fairly good and accurate, on companies that is.
The cost of purchasing contacts is lower compared to D&B and its competitors. They are more willing to negotiate the cost with you than other companies we tried.
Integration with Pardot is painless and seamless.
Cons
Data quality on contact level is not accurate as we would like. I noticed even the data we get from D&B is not as accurate as would like. It is understandable because people change their jobs so frequently in our industry. We received high bounce rate from our email marketing. We did the random review of our own data against their data and found some contacts' info has not been updated and is wrong.
Smartforms integration can be tricky for the first time users.
I wish they refreshed their data more frequently than quarterly.
Likelihood to Recommend
If you are looking to do a lot of email marketing into new vertical markets without spending a lot of time and cost, Reachforce gets the job done. It is fairly easy to use and we found their customer service is better than other companies we used in the past. I just wish their data quality (contacts) could be better but it is still on par with other companies we worked with.
We receive leads from a variety of sources including direct form fills onto our webpage, and Marketo landing pages, third party partners in the form of Excel lists, etc. We were looking for a data appending solution that could deal with a variety of different inputs - forms, Excel lists, existing database, etc. The data quality that we bring in from the marketing side affects sales as well since we are only as good as the data that we pass through. Before, we were manually sending these lists overseas for manual cleaning and managing multiple lists, timezone differences was unwieldy and extremely time consuming.
Pros
Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.
Cons
In the form selection, if a company name does not exist in the database, the lead can choose "not me" then that actual data value overwrites what they originally put. In the future, if they choose not me to default to the lead entered data value. This is something they know and I'm told they are working on it.
Likelihood to Recommend
For someone who is facing our similar pain points Reachforce is a great fit. The solution is a bit pricey, however, if you take the lost time, and the alternative of inaccurate data, its worth the investment. As with all data appending vendors, you should give all the vendors that you are evaluating a same set of lists to know if they can address your target market. We provided a random sampling from our database including "good leads, bounced leads, and purchased leads, as well as some from actual 3rd party webinars to see how they would perform. We tested the workflow all the way through import and it worked great. What would take several days of back and forth and inaccurate data can be done in less than 15 minutes. This is crucial especially as your marketing needs are scaling.
VU
Verified User
Manager in Marketing (Computer Software company, 51-200 employees)