TrustRadius Insights for Leadpages are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Extensive Collection of Templates: Many users have found the extensive collection of templates in Leadpages highly useful, allowing them to create professional landing pages quickly and efficiently. The variety of templates cater to various marketing and engagement needs, providing users with a wide range of options to choose from.
Flexibility of Page Builder: Users appreciate the flexibility of Leadpages' page builder, which they describe as robust and customizable. This allows them to modify landing pages and lead boxes according to their specific requirements, ensuring that they can create tailored experiences for their audience.
Valuable Analytics: Leadpages' analytics feature is praised by users for being comprehensive and clear. They find these analytics valuable in understanding and evaluating the performance of their campaigns effectively. With this insight, users can make data-driven decisions and optimize their marketing strategies accordingly.
Leadpages is being used to grow our audiences, collect email followers and get leads for sales. It is used across all platforms of our organization as there are many ways this can be used to capture data. It addresses all kinds of issues, like... is anyone interested in a class about yoga online, like one of our clients was curious about. Or, answering direct questions like How do I find and capture emails for people who need to fix their credit. Basically, any question you have, you can find followers that have the same needs.
Pros
Leadpage captures emails of potential clients that are looking for a particular product or offer you have.
Leadpages makes direct sales for particular offers or products you offer.
Leadpages can even set up potential viewers for online podcasts, teaching classes, tutorials and more.
Cons
Leadpages is not super easy to learn for people that are not internet savvy.
Leadpages has a trial, but it should be double what they offer to allow for the learning curve of those that have limited time per day to learn it.
Leadpages should offer more video tutorials or even have influencers out there that will help with particular issues.
Likelihood to Recommend
One of my clients is an online Yoga Teacher, when she first started she struggled with getting clients. Once I sat her down and told her that we need to make several videos with clips of what she is doing and even one that she can do a Q&A with, she was challenged. She immediately saw a turn up to her online events and was encouraged to continue pursuing her dreams. In another scenario, I had a client that was selling online coaching and was having a hard time getting paying clients as his niche was abused women. We all know, most abused women are controlled by their men and have very little money. I showed him the value of what he does and how not to settle, so in this case, he did online videos that spelled out what he does and if they were interested they could go from there. It even collected deposits, so he did not have to waste his time trying to talk people into it anymore.
Leadpages has been extremely helpful for us because we need to create landing pages in an array of industries. Leadpages has a great library of templates that help us rapidly make landing pages for our clients. We even use them for our own lead generation campaigns when we run PPC and Facebook lead gen ads.
Pros
The mobile responsiveness is incredible.
All the landing pages look modern.
The Calendly integration is a huge plus.
Cons
We wish we had more option for customizing the lead magnet delivery email.
We wish the library was constantly updated with more templates.
We wish there were more options for lead magnets instead of just a file upload.
Likelihood to Recommend
Leadpages is perfect for a dentist or local service lead generation campaign. They have the perfect templates for those, and getting them up and designed to suit your branding is quick.
Leadpages is something I would not recommend for e-commerce or selling a product.
We used Leadpages to quickly develop landing pages for specific PPC campaigns used on LinkedIn and Google Ads (formerly AdWords). We wanted pre-designed templates where we could easily replace default content with our own. We were looking for designs that could help us convey our points easily and clearly, while improving the possible conversion rate.
Pros
Provides professional looking templates for creating landing pages
Good number of integrations with third party products
Educational articles which discuss points and features of successful landing pages
Cons
If you use their editor to build pages, it tends to add unnecessary code into the pages. While it's not something that you'll notice as an end user, it does have an impact on SEO.
If you're testing out some of the freebies they give away in their blog posts, you need to enter your email to download them individually every time.
Pricing may be a little high for tech savvy people, who don't mind putting together their own resources.
Likelihood to Recommend
Leadpages is ideal for creating landing pages for those who may have no coding skills. The templates they offer are professional looking, and are worth recreating if you don't want to use their editor. In addition to building landing pages, you can add pop ups to them. Individuals who have good HTML/CSS skills and are very budget conscious may decide it's better just to use their current resources and build their own pages from scratch.
Leadpages is being used in the marketing department to drive content download, contact form and event registration landing pages. We're using it to create guided experiences that we don't have the WordPress resources for on our main site.
Pros
Leadpages has excellent resources on getting started with the tool - their support and help articles stood us up in the platform very quickly. The learning curve is fast.
Leadpages offers a wealth of templates for the most common use cases, and for us as a team without a dedicated coder or designer, having a starting point that we can adjust for our own needs was invaluable.
Leadpages support was quick to respond and always followed up on my concerns.
Cons
The Marketo integration was problematic for us. Sometimes changes we made on the Marketo side would inexplicably break our connection to Leadpages or LeadDigits when we already had campaigns using the assets.
Downloading your leads out of Leadpages isn't easy to find or use. With LeadDigits, you have to log a ticket to download them!
Tagging to organize your pages is limited, and the platform hung up on the search function when we tried to locate pages. There were no folder options for our pages, and uploading image files didn't present us with folder organization either.
Likelihood to Recommend
It's a good tool for simple uses cases of landing pages. If you need the basics without coders or designers, you can pull the templates and be off to the races.
If you're introducing integrations or publishing many pages, it starts to fray at the edges.
I use LeadPages daily for my own business and for my clients. We create, publish and manage hundreds of LeadPages, and it saves us tremendous time and effort. LeadPages allows us to be proactive and 'first-to-market' for new online products and services. We simply would not be as successful without the use of LeadPages.
Pros
Drag and drop designs make creating web pages quick and easy.
Integration with LeadPages means everything works in sync.
LeadPages is video friendly, which is vital for a video-centric business like ours.
Cons
LeadPages recently discontinued the Marketplace of third-party designed pages, thus limiting the options for creative pages.
Likelihood to Recommend
I recommend LeadPages for my clients doing business online since it is the quickest and most efficient route to getting a web page up and running!
We use LeadPages (LP) for the whole company since we are a small digital agency. It helps us build attractive landing pages fairly easily and interfaces with our email marketing software.
Pros
Easy drop and drag interface to build pages
Works really well with WordPress via their Wordpress plugin
Offers a separate opt-in box via leadboxes
Cons
Templates are always a trade off. While they do provide "ease of use" they often lock you in to a particular arrangement on the page. For example, I almost always want my logo or my client's logo to be larger in the header area. Not possible to enlarge. And if it is, I haven't found it.
While the API officially works with our email software Aweber (among others) it's really dicey sometimes to meld the two. You're supposed to be able to use the javascript version of the optin boxes with Awber but we always wind up using the longer, less flexible HTML version. Maybe it's Awber, maybe it's not, but then Lead Pages shouldn't say that it works with either version because it doesn't.
Sometimes the autosave doesn't work and you lose ALL YOUR WORK and have to start over. A real drag.
Likelihood to Recommend
Well suited if you are tech savvy. As "easy" as it is to use, it is also difficult to use for the novice or beginner. Especially with the integrations. It's gotten easier over the years but it shouldn't take years to master.
I have used Leadpages mainly to host landing pages for email and digital ad campaigns. I have run Facebook Ads that drive traffic to landing pages hosted on Leadpages. I have run email campaigns using Leadpages to host the landing pages that inform customers about my products and services. I have used Leadpages' Leadboxes product to place call-to-action buttons on client websites. I have even used Leadpages in conjunction with Wordpress to host pages on client websites, because the design tools were easier to use and they produced a more professional looking page.
Leadpages is an excellent, low-cost product that allows companies to provide the benefits of automation with out breaking their budgets. It offers good analytics, excellent integration with other services like Aweber or Constant Contact, and an easy-to-use interface that makes designing simple and quick. And now, since they introduced Drip to handle email campaigns, Leadpages can handle more than ever before.
The other nice thing about Leadpages is that there are so many design templates and training videos on the web for it, because it is so widely used in the Digital Marketing industry. Their support is responsive and friendly. Their product is reliable. And I whole-heartedly recommend their service.
Pros
It hosts landing pages like a champ. This is especially helpful if your website is not built well or is difficult to work with.
It provides special interactions like Leadnumbers for trackable, clickable phone calls and Leadboxes for attractive call-to-action buttons on your website. This helps with customer interaction and getting eyeballs on the content you want them to see.
It makes designing landing pages simple and quick and even helps you to SEO them for good link juice. This keeps you from having to hire a designer to create every little thing. And, if you have a designer, it makes designing landing pages super simple, so it can be done and up fast.
It provides clear and comprehensive analytics that you can read and make sense of easily. This lets you evaluate your campaign and quickly make informed decisions about what to do next.
Cons
I think that Leadpages has come a long way from when I first began using it. The addition of drag-and-drop page building was a big help. Also, the development of Drip to manage email campaigns bought a whole level of functionality to the product.
I would like to see them provide integration for chatbots and live chat features.
I would also like to see them provide more interaction for social media posting and Facebook Ads.
Likelihood to Recommend
Leadpages is an excellent product for small businesses with limited budgets. It doesn't provide the automation abilities of a product like SharpSpring, HubSpot, or Marketo. However it provides the basic for getting started with marketing automation. You'll still need to use it as one item in a tech stack of things, but the value you get for the money you spend usually makes it worth it if you're just starting with this kind of stuff.
Where I would not recommend Leadpages is to larger companies who can and should be using enterprise-level solutions like the ones I mentioned above. Once you have mailing lists with thousands of people on them and you're funneling tons of internet traffic through your site, you'll need tools with larger capacities and more robust features. Please understand, though, that my lack of recommendation to large companies has nothing to do with the quality of Leadpages' product or services. It's simply based upon the needs of bigger companies.
I use Leadpages to build landing pages for marketing campaigns. Most commonly we use Leadpages for real estate agents and similar businesses who need to feature a single property and market it. We drive traffic to these pages thru Facebook Ads or Google AdWords.
Pros
Simple easy setup
Responsive pages
High conversion rates
Cons
Drag & drop is awkward
More templates to use
Pricing is high
Likelihood to Recommend
Good for marketing companies building pages for clients quickly and easily. Good for those who can't code or don't want to take the time to build a page from scratch for use in marketing campaigns. The templates are very good for some types of pages (squeeze, webinar and info products) while others do not have as many options to use.
We use Leadpages for our own business and for our clients' businesses. We use the Leadpages software to create landing pages for lead generation and to deliver lead magnets. We also use Leadpages to have people watch videos only available on a page after they have opted in. We also use Leadpages split testing to find the optimal conversion rate.
Pros
Templates that are already created and ranked by conversion rate.
Split Testing
Drag and Drop Editor
Cons
They just released the drag and drop editor with split testing. I have yet to try that feature but I have wanted it for quite some time.
The ability to make a drag and drop page a conversion goal with a non drag and drop page.
There have been too many times that Leadpages has crashed and I didn't have a chance to save my changes. I wish it would autosave for me so I don't have to hit save every time I make a change.
Likelihood to Recommend
Leadpages is well suited for the non-web designer. Everything is already built out. It is easy to plug in email lists and cookies/pixels. Leadpages makes it easy to track your conversion rate. Leadpages does a great job with split testing their pages. Just the split testing alone is worth the price. I think it isn't appropriate for Leadpages when you need a full on website.