TrustRadius Insights for Leadpages are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Extensive Collection of Templates: Many users have found the extensive collection of templates in Leadpages highly useful, allowing them to create professional landing pages quickly and efficiently. The variety of templates cater to various marketing and engagement needs, providing users with a wide range of options to choose from.
Flexibility of Page Builder: Users appreciate the flexibility of Leadpages' page builder, which they describe as robust and customizable. This allows them to modify landing pages and lead boxes according to their specific requirements, ensuring that they can create tailored experiences for their audience.
Valuable Analytics: Leadpages' analytics feature is praised by users for being comprehensive and clear. They find these analytics valuable in understanding and evaluating the performance of their campaigns effectively. With this insight, users can make data-driven decisions and optimize their marketing strategies accordingly.
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Reviews
5 Reviews
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Leadpages was used by the demand generation team as a scalable way to create landing pages. Many different contributors were constantly creating new assets for lead generation campaigns and needed to be able to complete their own landing pages and thank-you/conversion pages without waiting for a designer or web developer to create them. Leadpages offered a way for designers and web developers to create templates and reusable components so that contributors could have autonomy while maintaining consistency.
Pros
Leadpages has an easy-to-use inteface. Page-building elements are drag and drop, similar to some versions of Wordpress, so it's pretty easy for a newbie to pick up with little training.
Leadpages makes it easy to embed multimedia with simply an embed code. You don't have to know HTML to bring your pages to life with video, audio, etc.
Cons
While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.
Likelihood to Recommend
Leadpages is great for a marketing team that has a high volume of landing page needs. It is great for deputizing contributors and allowing them to take ownership of their campaigns without sacrificing consistency. Leadpages is also a good starting point for simplistic page building for someone who doesn't have web development skills. It is not ideal, however, if there is no one to manage the design guidelines. It can open a can of worms, so to speak, by giving users a lot of freedom to manipulate design, so if it is being used by multiple people and brand consistency is a concern, it's best to have someone familiar with brand standards create templates so that other users don't break standards.
Our marketing team uses Leadpages to create landing pages with Marketo forms. It allows us to create more appealing and modern landing pages than Marketo can. It is also user friendly to other team members who don't know how to code. It also makes it really easy to do A/B testing.
Pros
Visually appealing designs
Drag and drop features
Easy to use
Cons
The marketo reporting integration is manual
Can't use the same form from marketo on different pages
Likelihood to Recommend
We create a lot of landing pages and Leadpages helps me manage all the different ones. It allows other team members to create pages and let me review them. Before we started using Leadpages, I had to create every landing page. Now I can work with other team members to share the work load.
We use Leadpages in virtually all aspects of our business - it's our go-to marketing tool. It's a part of our efforts in launching new publications and training programs, in promoting webinars and sales interactions, and in gathering prospects and confirming interest for our long-range development plans and projects as well.
Pros
Excellent templates for a variety of specific needs in marketing and engagement
Robust flexibility in the page builder
Over-the-top support
Intelligent interactions that respect my business goals and help me get more accomplished in less time
Cons
After having produced a few hundred pages, it has become a little challenging to keep them sorted and organized for easy reference. Providing better guidance or documentation with suggestions for naming conventions or organizational tips would probably help avoid some of this inconvenience.
I'm using several sub-accounts, which has many positive aspects. But it would be nice to be able to store graphics and image files in one central location & access them from different sub-accounts, instead of having to load a separate graphics library into each sub-account.
Sometimes in creating a page I'm writing or adding copy on the fly, and it would be great to have basic spell-check during that process.
Likelihood to Recommend
It's great if you want an easy-to-use but extremely robust tool for producing effective online marketing pages since it makes production work enjoyable and inspires fresh creativity. It also offers wonderful split-testing capabilities which can enhance marketing results. But if you're looking for an out-of-the-box collection of standardized, one-size-fits-all marketing resources, you really might want to consider looking elsewhere.
We are using LeadPages to generate landing pages for our PPC campaigns as well as software directory listings. We also use LeadPages for content marketing landing pages and webinar registrations. It is used by the marketing department and we use them to easily create stand-alone pages that are not relevant to include on our website.
Pros
Drag and drop page builder
Integration of forms with CRMs and ESPs
WordPress plugin
Cons
Ability to insert scripts into LeadPages for added functionality
Better analytics
Likelihood to Recommend
Well suited for SMBs who need a quick and easy way to develop landing pages for their digital marketing efforts.
