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Lead Liaison

Score9.1 out of 10

9 Reviews and Ratings

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What is Lead Liaison?

Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

Categories & Use Cases

Media

Lead Liaison Dashboard
Lead Liaison Content Creation
Lead Liaison Video Marketing

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Key Features

Learn about the best (and worst!) features Lead Liaison has to offer, as determined by TrustRadius' reviewers.
Based on 9 ratings of Lead Liaison's features
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Top Performing Features

  • Lead nurturing automation

    Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

    Category average: 8.7

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 7.5

Areas for Improvement

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 6.8

  • Customizability

    Users can customize their instance with features like custom fields and custom objects.

    Category average: 7.3

  • Integration with Salesforce.com

    The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 9

Reviews

What users are saying about Lead Liaison.
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Lead Liaison is a terrific lead management product!!

Incentivized
Ryan MaysView profile
Division Manager in Sales at Heartland Payment Systems (5001-10,000 employees employees)

Use Cases and Deployment Scope

Heartland uses a variety of lead sources to provide outbound call campaigns for our financial technology platforms. We automate our solutions, generate lead capture, and real-time lead tracking as well as qualify the leads before providing them to our sales force. Our team enjoys the cleanliness of the sources that we provide and it has provided us with better "up front" qualifications so our team focuses more on closing deals.

Pros

  • Lead qualification.
  • Lead tracking.
  • Lead distribution.
  • Social Media engagement.

Cons

  • ROI reporting is lacking to some degree.
  • We get too many feature updates but it doesn't appear to contain anything useful.
  • Not integration friendly.

Return on Investment

  • Cleaner lead generation, less time "hunting" and more time "closing".
  • Great customer support during implementation.
  • Not integration-friendly had to have Salesforce modifications implemented to connect.

Other Software Used

Salesforce CMS, Outreach, Dialpad Talk

Time Saving!

Incentivized
Verified User
Employee in Legal (5001-10,000 employees employees)

Use Cases and Deployment Scope

Organizing leads can be really crucial. When it comes to organization, especially with new leads you can obtain information that is more relevant to what you're looking for. There are really cool features when personalizing emails and creating forms. Also, bar code readers are super fast and efficient when it comes to events.

Pros

  • Organize
  • Simplify
  • Categorize

Cons

  • Page format.
  • Loading times.
  • Pricing

Return on Investment

  • Increased sales.
  • Saves time.
  • Created more opportunities.

Other Software Used

Marketo Sales Connect (ToutApp), Constant Contact, HubSpot Lead Generation Software

The best tool, so try it!

Incentivized
Verified User
Employee in Customer Service (11-50 employees employees)

Use Cases and Deployment Scope

Lead Liaison is a fantastic programming solution for our Marketing and Sales departments. The user interface is fantastic and simple to use and explore. Lead Liaison has provided us with unprecedented insight into our clients' online activities and habits, as well as opportunities beyond the standard evaluation. Our current Marketing and Sales stack has been enhanced and improved. I can't thank the Lead Liaison team enough for their assistance and support. With so many things to choose from in the marketplace, it's often the people who make a difference, and everyone I've worked with at LL has piqued my interest. Their online aid resources and individual preparation options are also excellent.

Pros

  • Automatically connect with your offers and content
  • Collects complete and accurate leads
  • Can manage your
  • leads with ease

Cons

  • CRM is limited in its functionality, although it's mainly an MA platform
  • Could setup automated campaigns.

Return on Investment

  • More prominent promoting understanding to our web traffic.
  • Excellent customer journey mapping and buy signaling for Sales.
  • This website gives allowance me to track my customers and target the customer base as the following pattern of data.

Lead Liaison connects us with customers...

Incentivized
Verified User
Employee in Sales (51-200 employees employees)

Use Cases and Deployment Scope

The lead scoring and grading, we can immediately know if a prospect is a good fit to work with our company.

All the customer's actions are saved so that's a cool feature.

Pros

  • drip campaigns
  • lead scoring
  • data of their online journey

Cons

  • Not compatible with Mac, as far as I know
  • Lack of reporting options without extra licenses
  • Limited view on site-visits

Return on Investment

  • positive ROI
  • good value
  • ability to go granular

Other Software Used

Slack, Discord, HubSpot CRM

A poor choice with no return on investment, comparing badly to alternatives.

James SummersView profile
CEO in Corporate at We are CONKER (11-50 employees employees)

Pros

  • The customer service is very good, it's personal and timely.
  • Onboarding goes the extra mile, they assign you a dedicated person for 3 months.
  • They appear to be continuously adding features to the platform.

Cons

  • Sadly the data is bad. Real bad. We had 2600% ROI from a competitor product that only identified visitors by IP address. Where as LeadLiaison (offering this feature plus many others) did not fully give a return on investment in 12 months.
  • The platform is confusing and not cohesive.
  • The platform tries to do many things. They keep rolling out features but do not perfect them.
  • The landing pages features is dreadful and needs to be much stronger for this type of product.
  • The normally friendly face of the company turns against when you wish to cancel and stop using them.
  • The platform is very closed off to integrations in comparisons with other solutions we've evaluated before and since.
  • There is no community support, so all support has to come directly from Lead Liaison. This slows down solving problems even though their support is good. We suffered particularly due to being in a different time zone (we are in the UK).

Return on Investment

  • We have not had a return on investment.
  • The opprotunity cost is estimated to be 10% negative hit on our revenue purely on measurable sales, not including lost time.

Alternatives Considered

Lead Forensics

Other Software Used

Lead Forensics, ActiveCampaign, Unbounce

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