TrustRadius: an HG Insights company

Lead Liaison

Score9.1 out of 10

9 Reviews and Ratings

What is Lead Liaison?

Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

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Media

Screenshot of Lead Liaison Dashboard
Screenshot of Lead Liaison Content Creation
Screenshot of Lead Liaison Video Marketing

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Screenshot of Lead Liaison Dashboard

Top Performing Features

  • Lead nurturing automation

    Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

    Category average: 8.7

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 7.9

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 7.5

Areas for Improvement

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 6.7

  • Customizability

    Users can customize their instance with features like custom fields and custom objects.

    Category average: 7.2

  • Integration with Salesforce.com

    The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 9