#1 most frequent
United States of America
71.4%10 installations of 14
What is Kompyte?
Kompyte is the SaaS platform that tracks and analyzes competitors' online activity in real time.
Categories & Use Cases
Media
1 / 6
Screenshot of Website Change Detector
Who Buys & Uses Kompyte
#2 most frequent
Indonesia
7.1%1 installation of 14
#3 most frequent
Singapore
7.1%1 installation of 14
Kompyte helps us win more customers
Use Cases and Deployment Scope
Kompyte enables scalable competitive intelligence gathering, saving Ruby hundreds of employee hours each year.
The virtual receptionist industry is highly competitive, with hundreds of competitors throughout the US, and Kompyte allows us to easily track over 180+ data sources so we can spend more time making strategic decisions and less time monitoring competitors and tracking changes.
Ruby has alerts set up for critical updates so all stakeholders get notified immediately.
Battle card insights help sales and customer success to quickly access "why we win, why they lose" to close more deals and save more cancellation requests.
The virtual receptionist industry is highly competitive, with hundreds of competitors throughout the US, and Kompyte allows us to easily track over 180+ data sources so we can spend more time making strategic decisions and less time monitoring competitors and tracking changes.
Ruby has alerts set up for critical updates so all stakeholders get notified immediately.
Battle card insights help sales and customer success to quickly access "why we win, why they lose" to close more deals and save more cancellation requests.
Pros
- Paid search keyword monitoring
- Competitor social media monitoring
- Tracking competitor pricing updates
Cons
- Monitoring when new subdomains are published
Most Important Features
- Automating competitive intelligence
- Monitoring competitors using branded paid keywords
- Sales enablement
Return on Investment
- Saves hundreds of employee hours each year
- Enables more strategic decision-making
- Increases our win-rate against competitors
- Increases customer retention
A central hub for competitive insights
Use Cases and Deployment Scope
We use Kompyte to create a consistent, competitive library to enable our sales team. Sharing insights with specific teams allows us to keep the information accurate and digestible. The platform has tools that we have been able to leverage to meet needs of other departments, including marketing and human resources.
Pros
- Kompyte has the best customer service and onboarding of any SaaS platform.
- Easily separate users into teams to share relevant information .
- Leverage tools to learn more about SEO, keywords, ads, and more.
Cons
- Overwhelming amount of information at the start, but working with customer rep allows for strategic onboarding.
- Tools aren't available to consumer users, only admin.
- Not many examples of how to structure the content in curated traits.
Most Important Features
- Battlecard creation and access
- Tools for marketing
- Email digests to send personalized content to consumer users
Return on Investment
- Collaborative insights from team
The Gold Standard in Social and Content Monitoring
Pros
- Social/Blog Monitoring: We can see how many social/blog posts our competitors are making, how many engagements (likes, shares, etc) they receive, and what their engagement rate is.
- Competitor Page Monitoring: We are able to see before and after pictures of web pages after our competitors them. This feature enables us to quickly and easily see competitor's changes in copy, creative and pricing.
- Benchmarking: Kompyte benchmarks us against our competitors for effectiveness in SEO and paid ads.
Cons
- Kompyte has a tool that is supposed to track ads after specific keywords are bid on by competitors; however, competing platforms offer greater visibility and analytics for this function.
- The Notebook function in the tool is meant to be a repository for notes and mentions across the organization; however, it doesn't seem to be automatically updated and it requires a lot of manual processes to function.
- The SEO analysis is reliant on keywords that we provide - the tool would be much more valuable if it pulled in raw organic data outside of what we are specifically targeting or tracking.
Return on Investment
- Kompyte has helped save time by automatically streamlining the process of monitoring updates our competitors make across their pages.
- The tool offers broad insights that are valuable to multiple teams across the organization.
- Pricing is based on licenses and the volume/breadth of scans you want the tool to make - you pay for what you need.
Alternatives Considered
SEMRush and Kissmetrics
Other Software Used
Kissmetrics, SEMRush, Zoom, Google Analytics, Google Charts, Adobe Analytics, LinkedIn Marketing Solutions
