TrustRadius: an HG Insights company

Jumplead

Score9 out of 10

5 Reviews and Ratings

What is Jumplead?

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

Media

Identify, convert and nurture visitors into customers

Top Performing Features

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 6.9

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8

  • Lead nurturing automation

    Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

    Category average: 8.7

Areas for Improvement

  • Integration with SugarCRM

    The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 7.7

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 8.6

  • Event/webinar marketing

    Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

    Category average: 8

Jumplead is amazing for tracking leads.

Use Cases and Deployment Scope

Jumplead is widely used by our sales and marketing team. In our department, it is mainly used for tracking our visitors' activity. It provides us with so much understanding about guests visiting our web. Jumplead has this powerful contact management feature that allows us to sort out and follow up on potential leads by sending automated emails. It is a great partner in automating our marketing processes.

Pros

  • It provides comprehensive insights about visitors.
  • Tracking and analyzing visitor activities.
  • Automated follow up emails to leads.
  • scalable

Cons

  • When uploading names to contact list, we need both the first and last name.
  • It lacks the option of either sending or tracking emails sent through Outlook.

Return on Investment

  • It sends automated follow up emails enabling us to form more connections with clients.
  • The great analytic capabilities are helpful in graphically accounting for data.
  • It allows for our marketing executives to personalize campaigns for our company and send them to uploaded contacts easily.

Other Software Used

Azure Virtual WAN, IBM Transformation Extender

Jumplead Rocks

Pros

  • Pricing. Jumplead is dollar for dollar the best bang for you buck.
  • Simplicity. Jumplead includes only the essential features that most small businesses need.
  • Fanatically support. Response time is measured in minutes and is incredibly helpful.

Cons

  • UI has some annoying issues, like being unable to copy certain items.
  • Cannot daisy chain automations.
  • API is not a true REST API, it requires Oath.

Return on Investment

  • Increased margins
  • Faster dev lead times
  • increased campaign results

Alternatives Considered

Infusionsoft

Great marketing automation tool. Does what the Big Boys do. Great support.

Pros

  • Tracks visitor activity by IP address and then associates all traffic with an individual when they fill out a form
  • Email auto-responders, broadcasts, and automations
  • Live chat tool to interact with people on your site
  • Keyword ranking tool shows how you rank for selected keywords
  • Traffic analysis tool shows where traffic comes from by source: Organic, Paid, Social, Referral, Direct, etc.
  • Easy to use forms
  • Integration with Salesforce that shows Lead activity from Jumplead
  • Zapier API allows integration with other tools
  • Management of contacts on various lists
  • Notification alerts when contacts visit specific pages on your site

Cons

  • Live chat needs some work. It is somewhat limited in functionality.
  • Contact management needs more flexibility to search, add, delete, and edit.

Return on Investment

  • Great tool for sales reps to see every page a new lead has visited on our site, which emails they have opened, links they have clicked, etc. It really helps them prepare for sales calls.
  • Lead scoring allows you to focus on those contacts who are interacting most with your site and content.
  • It allows you to use one system for all marketing automation needs- forms, email, lead scoring, traffic analytics
  • Great customer service. Very responsive.
  • Always innovating and releasing new features

If you want a simple, straight-forward Inbound Marketing platform, Jumplead is making giant waves!

Pros

  • Jumplead provides a great contact list database - You can assign contacts to different stages of the sales funnel, add different tags for different types of contact needs, add notes, see when contacts visit your website, how many times they visit, where they visit, and add auto-responder emails when contacts visit certain pages. Jumplead also provides users with hot leads lists of contacts that visit their via every day, once a week, once a month or never. The email notification is your choice.
  • Autoresponders and email blast - We send out multiple emails per month from 3 different accounts that we've started on Jumplead. (We can switch between all 3 accounts from one user interface.) With email and autoresponder emails we can set up schedules, automatic triggers, and see analytics with open rates, click through rates, deliveries, bounce back, unsubscribed and more.
  • Landing pages and lead generation forms - This are especially great because we can set up forms to capture contacts right from the Jumplead platform which makes all of the above functions more seamless.
  • Customer Service - Maybe I should have stated this one first. Matt and the rest of the team at Jumplead are, how do I say this, AMAZING! They have helped me figure out every question I have had, with attention to detail in explanation and with time sensitivity.

Cons

  • Contacts - The first and last name are mandatory for upload, which doesn't always work with our client contact lists. They started lead gen forms that captured contacts before starting with Jumplead that didn't require first and last name, so importing into Jumplead is either null and void or you have to fill in the spreadsheet with a letter in the first and last name column, which can be timely and inefficient.

Return on Investment

  • Provides our agency and our clients with a better, more efficient inbound marketing strategy. Platforms like HubSpot are too expensive and too complicated for what we need.
  • Lead gen forms, emails, contact updates and analytics can all be taken care of right inside the platform. It's convenient.